- Where Insurance & Technology Meet

How Insurance Marketing Teams Can Use A.I. Today

By Jennifer Pugsley, VP Customer Success, Goose Digital

In today’s marketplace, a diverse range of AI tools stands ready to empower marketing teams in ways previously unimagined. The output is similar to having a team of digital experts conveniently within reach.

Yet AI’s impact goes beyond fleeting trends; it represents a profound transformation. Consider the prospect of elevating your efficiency, enriching customer experiences, and unearthing insights that reveal the full potential of your marketing strategies. This isn’t just about technology—it signifies a paradigm shift that’s reshaping our approach to mastering the marketing landscape and truly enabling a concept of doing more with less.

Here are some ways marketing teams can utilize AI:

  • Customer Insights and Segmentation: AI tools can identify hidden patterns in customer interactions, helping your marketing team understand preferences and tailor messages accordingly.
  • Predictive Analytics: AI as a tool can offer glimpses into future customer behavior. By analyzing historical data, it helps anticipate trends, potential product successes, and strategies to retain customer engagement.
  • Content Generation: Imagine a virtual writer that assists in crafting content efficiently. While it requires some guidance for brand alignment, it simplifies content creation, allowing your creative team to focus on refining the details.
  • Chatbots and Customer Support: Picture a reliable assistant that’s available 24/7 to assist and support your customers. AI-driven chatbots engage customers, answer questions, and provide assistance, ensuring a seamless support experience.
  • Advanced Email Campaigns: AI-driven assistants can suggest optimal email times, subject lines, and content types to enhance audience engagement.
  • Social Media Analysis: AI tools can listen to social media conversations, gauge sentiment, and identify engagement opportunities. It keeps you connected to audience sentiments and discussions.
  • Ad Targeting and Personalization: Imagine AI as a digital matchmaker, aligning ads with audience interests. It studies preferences and behaviors, curating tailored experiences for each individual.
  • A/B Testing: AI-powered assistants are now conducting marketing experiments. These tools generate variations of marketing materials, test them, and provide insights on audience preferences.
  • Voice and Image Recognition: Consider AI as your brand’s digital observer. It identifies brand mentions in podcasts, videos, and images, enabling participation in online discussions.
  • Marketing Automation: Envision a team of digital helpers automating routine tasks. These assistants manage leads, data, and campaigns, allowing your team to focus on strategic planning.
  • SEO and Content Optimization: Think of AI as an SEO guide. It suggests content optimizations to enhance search engine visibility and attract more visitors.
  • Competitor Analysis: AI tools can analyze competitors’ actions to inform your strategies and keep you competitive.
  • Fraud Detection and Prevention: AI serves as a vigilant security system. It detects suspicious activities, safeguarding your investments from potential digital threats.
  • Market Trend Analysis: Imagine AI as an analyst predicting emerging trends. This tool processes data to provide insights for adapting strategies to evolving market preferences.
  • Data Visualization and Reporting: AI can be your creative partner in data presentation. It transforms complex information into visual reports, facilitating collaborative decision-making within your team.

To implement AI effectively, marketing teams should start by clearly defining their goals and selecting tools that align with those objectives. It’s also important to ensure proper data privacy and ethical considerations while using AI for marketing activities. Regular evaluation and adjustment of AI strategies are crucial for maximizing its benefits

Top AI tools used by marketing professionals today:

  • Viso Suite The no-code platform Viso Suite™ is the leading all-in-one solution to develop, deploy, and operate computer vision applications.
  • ChatGPT is a language model developed by OpenAI for natural language processing and conversation.
  • Google Cloud AI Platform provides tools for building, training, and deploying machine learning models on Google Cloud
  • Azure Machine Learning Studio is a cloud-based collaborative environment for building, training, and deploying machine learning models on Microsoft Azure.
  • Infosys Nia is an AI platform by Infosys that focuses on automating repetitive tasks, enhancing customer experience, and enabling intelligent decision-making.
  • Salesforce Einstein is an AI-powered platform by Salesforce that enhances various aspects of their customer relationship management (CRM) software.
  • Act-On AI Create is a marketing automation platform that offers AI-powered features to assist with content creation and marketing campaigns.
  • Trufla’s Retention AI and Rater AI allows insurance providers and brokers to streamline manual and repetitive tasks by automating prospecting, retention and quoting workflows.
  • ChatSpot – HubSpot’s AI offers various AI-powered features including content recommendations for marketing and sales.
  • ZoomInfo’s provides a conversation intelligence platform that helps organizations capture, transcribe, and analyze sales and customer interactions.

Are you ready to begin your marketing automation journey? Contact us to get started.

About Goose Digital

Drawing from deep-seated insurance roots, Goose Digital brings modern digital marketing and operational technology services to the insurance industry, helping providers accelerate digital transformation. Goose Digital holds certifications across leading marketing automation technology and CRM, including Salesforce Pardot, Salesforce Marketing Cloud, Hubspot, Act-On, and online growth channels.

Goose Digital is the #1 most experienced digital marketing agency for Insurance providers. Serving customers globally in all sectors, they have over 250 customers and delivered 700 projects, with close to 50% of those being insurance and financial industry specific. They combine in-house insurance expertise and modern digital marketing acquisition services with advanced technologies and actionable data to accelerate new business, retention, and loyalty. For more information, visit

SOURCE: Goose Digital