Latest Posts At The Intersection

• A/B Testing in Digital Marketing – What it is & why you need to (Part 2): A/B Testing Offsite Campaigns
  Nov 20, 2019
  A/B Testing your offsite campaigns— By Ian Jeffrey, Co-Founder and CEO, Breathe Life — In part one, A/B Testing For Your Website, I set out to explain the basics of A/B testing and ideas for testing elements of your website that are most likely to ...
• What’s New in the Fight Against Insurance Fraud?
  Nov 13, 2019
  New SMA Blog by Mark Breading, Partner, Strategy Meets Action — Insurance fraud has been around since – well – the beginning of insurance. The ancient Greeks created a form of maritime insurance to indemnify against potential losses incurred with ...
• A/B Testing in Digital Marketing – What it is & why you need to (Part 1): A/B Testing For Your Website
  Nov 6, 2019
  A/B Testing for your website — By Ian Jeffrey, Co-Founder and CEO, Breathe Life — “Always Be testing.” It’s good advice, but not what A/B testing stands for. The A and B in A/B testing refer to two different versions of something that can be ...
• Continuous Survival in the Marshall Islands
  Nov 1, 2019
  Last December, we took a look at the Republic of the Marshall Islands, a small country in the equatorial Pacific roughly halfway between the Philippines and Hawaii, positioned just west of the International Date Line – and on the ‘front ...
• Why the Internet of Things should be on insurers’ radars
  Oct 30, 2019
  Aon’s latest Global Insurance Market Opportunities release — By Emma Karhan, Kelly Superczynski, and Matt Wyckhouse — The Internet of Things (IoT) promises to pioneer new ways for businesses to create value and organizations of all types are ...