Latest Posts At The Intersection

• Does Customer Engagement Need A Happiness Halo?
  Aug 20, 2017
  With a persistent soft market and heavy competition, insurers and brokers have implemented strategies to differentiate products and services to improve customer engagement. However, new, sophisticated measures are revealing important information ...
• Is UBI Facing A Future That Isn’t UBI?
  Aug 13, 2017
  For the last decade, insurers have sought to change automotive underwriting by relying on real data from vehicles, rather than using proxies such as drivers’ estimates of mileage driven, traffic tickets, and accidents. However, as the industry ...
• Disruption: 50 Years On
  Jul 31, 2017
  Disruption is very much in vogue as a target  for new technology.  But disruption is not a recent development.  As a fully invested boomer, I have been thinking about the 50th anniversary of 1967 – a year of fundamental disruption.  Two events ...
• Moving Beyond the ‘Trust’ Factor: Challenging the Traditional Marketing Approach
  Jul 26, 2017
  In the insurance industry, one marketing priority has always stood out: building trust. Trust is what allows consumers to feel good about choosing a certain brokerage or brand over another. It’s how positive word of mouth spreads and how awareness ...
• InsurTech Futures
  Jul 24, 2017
  InsurTech is a hot topic in the insurance community. Developers are bringing forward digital technologies, which improve existing functionality, increase customer experience, support new products, and reduce friction costs. The big question is ...