Marketing Services Inc. has been helping providers of insurance-related products and services deliver their message to consumers and industry professionals since 1995.

We can assist you in setting up a customized marketing program to reach your specific target audience. Annual programs can be designed using any combination of the following and can be modified throughout the year:

Please contact Sales to discuss your specific needs or refer to Ad Specs for submission requirements.

Every client also has the opportunity, at no additional cost, to submit company announcements and articles. These will be considered for posting on and referenced in our weekly Chronicle newsletter.

Event Sponsorships holds a series of thought-leading events each year on technology and the business of insurance in Canada. We can also feature your upcoming events through our advertising and promotion services.

See Events & Announcements for a list of upcoming industry events.

Annual Executive Forum (ICEF)

Our 7th annual Executive Forum, ICEF2019, will be held Wednesday, August 28, 2019 at the St. James Cathedral Centre, Toronto.

  • Details of the event, including Sponsorship Opportunities, will be made available shortly.
  • Visit the 2018 Overview for details, photos, and on-demand video highlights of our last Executive Forum.
  • Please contact Sales for more information.

Annual Technology Conference (ICTC)

Our 17th annual Technology Conference, “A New Insurance Order,” was held February 26-27, 2019, at the Beanfield Centre, Toronto.

Annual Technology Awards (ICTAs)

The ICTAs were presented next at an awards ceremony and reception during our 2019 Technology Conference on February 26, 2019. The annual nomination process begins in the fall. Join us in 2020 to celebrate another year of innovation!

Technology In Action Series

Technology In Action is a series of online and in-person events by to illuminate the usage and potential of current and cutting-edge technologies—such as artificial intelligence, machine learning, voice assistants and blockchain—in the insurance industry in Canada.

AI: The Foundation of Next-Gen Insurance was held Wednesday, May 30, 2018, at BrainStation in Toronto.

Webinars frequently conducts and publicizes industry webinars. Opt to sponsor a webinar, and your logo will appear on all related promotional materials, including email blasts and webpages about the event.

  • Cost: $1,250 per webinar.

We can also assist our clients in running proprietary webinars through our platform. Costs are determined based on the scope of the project, with a base price of $5,000.

For more information, call your sales representative or email [email protected].

Email Blasts and Intersection Blog Posts

Customized Email blasts can assist you in the design and delivery of your custom e-mail to the professional subscribers of the Chronicle newsletter. Drive traffic to your website for special promotions or deliver timely announcements.

The Intersection Blog Posts

  • Guest posts in the Intersection blog are exclusively available to our clients.
  • To discuss a blog post in the Intersection, please email [email protected].

Newsletter Ads & Rates

The Chronicle is e-mailed weekly to more than 3,000 professional subscribers.

Both text and graphical (Big Box ad) advertisements are available.

See Ad Specs for submission requirements.

Ad Size 2-pack 4-pack 8-pack
Text Ad * $750 $1,000 $1,500
Big Box Ad $1,000 $1,500 $2,500

* A newsletter Text Ad may contain up to 75 words of text along with a logo. The text can contain multiple hyperlinks, for instance to the product(s) or service(s) featured in the advertisement and/or to your corporate homepage. If a graphic is included it should conform to the dimensions of a Button Ad and for broad email compatibility should be static, not dynamic (animated).

Website Ads

Each section of the website consists of a news & information page plus several related directories of featured providers. In a provider directory, each entry consists of a Button Ad & Listing for a featured provider.

Each webpage has a single Leaderboard Ad position at the top, containing a maximum of three ads in randomized rotation, and a right-hand sidebar which can contain Big Box Ads, Rectangle Ads, and/or Button Ads. Button Ads are used to display, in randomized rotation, all of the featured providers in that section.

Each provider with a Leaderboard, Big Box or Rectangle Ad is highlighted in the Provider Spotlight on the news and information page for that section. Each Provider Spotlight entry includes a Button Ad and links to your various directory listings.

The set of ads in rotation is the same on every information page and provider directory page within a section.

See Ad Specs for submission requirements.

Annual rates are shown below for each section and ad type. For shorter term programs, contact your sales rep or email [email protected].

Ad Location Leaderboard Big Box Rectangle Button Ad & Listing1
Homepage $1,500 $2,000 $1,000 n/a
Consumer Information $750 $1,000 $500 n/a
Auto or Property Insurance $1,500 $2,000 $1,000 $500
Other Types of Insurance (each) $750 $1,000 $500 $500
Industry Information2 $1,500 $2,000 $1,000 n/a
Distribution, Claims or Technology $1,500 $2,000 $1,000 $500
Other Lines of Business (each) $750 $1,000 $500 $500
Annual Events3
Executive Forum $1,500 n/a n/a n/a
Technology Conference $1,500 n/a n/a n/a
Technology Awards $1,500 n/a n/a n/a
  1. Multiple Button Ad and Listing packages: $250 for each additional ad & listing.
  2. Ads displayed in the Industry Information section also appear in professional-oriented areas including the Chronicle newsletter online archive, Events & Announcements page, and the Intersection blog (with the exception that Rectangle Ads do not appear on blog pages).
  3. Leaderboard ads in each of the three event sections are only available to sponsors of the respective event.

Consulting Services

Through our consulting services we have assisted our clients with events, surveys, and webinars they have developed, and we have conducted several studies and reviews.

Studies have varied widely in subject matter, size, scope and obviously effort. Where warranted, will partner with others to better address your requirements.

Costs are determined based on the scope of the assignment and the responsibilities. For more information, call your sales representative or email [email protected].

Surveys conducts online surveys throughout the year. You have the option to sponsor these surveys. As a sponsor, your logo will appear on all promotional materials, including email blasts and webpages related to the survey.

  • Cost: $1,250 per survey.

If you are interested in running your own proprietary survey, we can assist. Costs are determined based on the scope of the project, with a base price of $2,000.

For more information, call your sales representative or email [email protected].