Insurance-Canada.ca Marketing Services

Insurance-Canada.ca Inc. has been helping providers of insurance-related products and services deliver their message to consumers and industry professionals since 1995.

We can assist you in setting up a customized marketing program to reach your specific target audience. Annual programs can be designed using any combination of the following and can be modified throughout the year:

Please contact Sales to discuss your specific needs or refer to Ad Specs for submission requirements.

Every client also has the opportunity, at no additional cost, to submit company announcements and articles. These will be considered for posting on Insurance-Canada.ca and referenced in our weekly Chronicle newsletter.

Media Kit

Our media kit provides further information about our events, services and advertising opportunities:

2018 Media Kit

Event Sponsorships

Insurance-Canada.ca holds a series of thought-leading events each year on technology and the business of insurance in Canada. We can also feature your upcoming events through our advertising and promotion services.

See Events & Announcements for a list of upcoming industry events.

Technology In Action Series

Technology In Action is a series of online and in-person events by Insurance-Canada.ca to illuminate the usage and potential of current and cutting-edge technologies—such as artificial intelligence, machine learning, voice assistants and blockchain—in the insurance industry in Canada.

AI: The Foundation of Next-Gen Insurance, the first seminar in our Technology In Action series, will be held Wednesday, May 30, 2018, at BrainStation in Toronto.

Annual Executive Forum (ICEF)

Our sixth annual Executive Forum, ICEF2018, will be held Tuesday, August 28, 2018 at the Toronto Sheraton Centre.

  • Details of the event, including Sponsorship Opportunities, will be made available shortly.
  • Visit the 2017 Overview for details, photos, and on-demand video highlights of our last Executive Forum.
  • Please contact Sales for more information.

Annual Technology Conference (ICTC)

Our 16th annual Technology Conference, “Insurance Vectors in Play: Risk, Technology, Engagement,” was held February 27-28, 2018, at the Beanfield Centre, Toronto.

Annual Technology Awards (ICTAs)

The ICTAs will be presented next at an awards ceremony and reception during our 2019 Technology Conference on Tuesday, February 26, 2019. Join us to celebrate another year of innovation!

Webinars

Insurance-Canada.ca frequently conducts and publicizes industry webinars. Opt to sponsor a webinar, and your logo will appear on all related promotional materials, including email blasts and webpages about the event.

  • Cost: $1,250 per webinar.

We can also assist our clients in running proprietary webinars through our platform. Costs are determined based on the scope of the project, with a base price of $5,000.

For more information, call your sales representative or email sales@insurance-canada.ca.

Email Blasts and Intersection Blog Posts

Customized Email blasts

Insurance-Canada.ca can assist you in the design and delivery of your custom e-mail to the professional subscribers of the Chronicle. This special direct-response tool can drive traffic to your website for special promotions or to deliver timely announcements.

  • Cost: $1,250 per email; or a package of 3 email blasts for $2,500.

See Ad Specs for submission requirements.

The Intersection Blog Posts

Cost: $750 per blog post.

  • Guest posts in the Intersection blog are exclusively available to our clients. To discuss a blog post in the Intersection, please email sales@insurance-canada.ca.

Newsletter Ads & Rates

The Chronicle is e-mailed weekly to more than 3,000 professional subscribers.

Both text and graphical (Big Box ad) advertisements are available.

See Ad Specs for submission requirements.

Ad Size 2-pack 4-pack 8-pack
Text Ad * $750 $1,000 $1,500
Big Box Ad $1,000 $1,500 $2,500

* A newsletter Text Ad may contain up to 75 words of text along with a logo. The text can contain multiple hyperlinks, for instance to the product(s) or service(s) featured in the advertisement and/or to your corporate homepage. If a graphic is included it should conform to the dimensions of a Button Ad and for broad email compatibility should be static, not dynamic (animated).

Website Ads

Each section of the website consists of a news & information page plus several related directories of featured providers. In a provider directory, each entry consists of a Button Ad & Listing for a featured provider.

Each webpage has a single Leaderboard Ad position at the top, containing a maximum of three ads in randomized rotation, and a right-hand sidebar which can contain Big Box Ads, Rectangle Ads, and/or Button Ads. Button Ads are used to display, in randomized rotation, all of the featured providers in that section.

Each provider with a Leaderboard, Big Box or Rectangle Ad is highlighted in the Provider Spotlight on the news and information page for that section. Each Provider Spotlight entry includes a Button Ad and links to your various directory listings.

The set of ads in rotation is the same on every information page and provider directory page within a section.

See Ad Specs for submission requirements.

Annual rates are shown below for each section and ad type. For shorter term programs, contact your sales rep or email sales@insurance-canada.ca.

Ad Location Big Box Leaderboard Rectangle Button Ad & Listing1
Homepage $2,000 $1,500 $1,000 n/a
Consumer
Consumer Information $1,000 $750 $500 n/a
Auto or Property Insurance $2,000 $1,500 $1,000 $500
Other Types of Insurance (each) $1,000 $750 $500 $500
Professional
Industry Information2 $2,000 $1,500 $1,000 n/a
Distribution, Claims or Technology $2,000 $1,500 $1,000 $500
Other Lines of Business (each) $1,000 $750 $500 $500
Annual Events3
Executive Forum n/a $1,500 n/a n/a
Technology Conference n/a $1,500 n/a n/a
Technology Awards n/a $1,500 n/a n/a
  1. Multiple Button Ad and Listing packages: $250 for each additional ad & listing.
  2. Ads displayed in the Industry Information section also appear in professional-oriented areas including the Chronicle newsletter online archive, Events & Announcements page, and the Intersection blog (with the exception that Rectangle Ads do not appear on blog pages).
  3. Leaderboard ads in each of the three event sections are only available to sponsors of the respective event.

Consulting Services

Through our consulting services we have assisted our clients with events, surveys, and webinars they have developed, and we have conducted several studies and reviews.

Studies have varied widely in subject matter, size, scope and obviously effort. Where warranted, Insurance-Canada.ca will partner with others to better address your requirements.

Costs are determined based on the scope of the assignment and the Insurance-Canada.ca responsibilities. For more information, call your sales representative or email sales@insurance-canada.ca.

Surveys

Insurance-Canada.ca conducts online surveys throughout the year. You have the option to sponsor these surveys. As a sponsor, your logo will appear on all promotional materials, including email blasts and webpages related to the survey.

  • Cost: $1,250 per survey.

If you are interested in running your own proprietary survey, we can assist. Costs are determined based on the scope of the project, with a base price of $2,000.

For more information, call your sales representative or email sales@insurance-canada.ca.