In the bigger picture, marketing is a blueprint for your business – what products and services you will provide to whom, how you tell them about it, show them it is the right thing and complete the sale, deliver the product and then provide the service that goes along with it.
Here you will find information mostly about the sales cycle, from building awareness through fulfillment and then the after sale-service which is crucial to keeping the customer – and growing with the customer – for life.
The internet changed the nature of communications and many elements of marketing added a digital variation. Social media then brought a completely new twist by making the public equal participants in the brand, product, service discussion. From gee whiz tools a few short years ago, social tools are now being operationalized - integrated into company procedures and processes.
As the complexity and automation of Marketing including the use of Social tools expands quickly, strategies, technologies and competition are changing quickly. The ability of any insurance organization, small or large, insurer, distributor or even service provider to respond appropriately is becoming more important.
Latest News:
- Manulife and World Economic Forum Announce Global UpLink Innovation Challenges to Spur Nature-based Solutions to Climate ChangeEfforts will surface and scale innovative solutions that strengthen sustainable forestry and improve health and well-being Toronto, ON (Jan. 26, 2023) – Manulife and the World Economic Forum are pleased to announce the launch of two Innovation Challenges in 2023 through UpLink, the Forum’s ...
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- Manulife and World Economic Forum Announce Global UpLink Innovation Challenges to Spur Nature-based Solutions to Climate Change
- Chubb Announces Global Climate Business Unit to Help Combat and Manage Climate Change
- AI, Social Toxicity, and Data Privacy Forge the Future of Marketing: Gartner Predictions for CMOs
- CapriCMW and Rogers Insurance Merge to Become Acera Insurance, One of Canada’s Largest Independent Brokerages
- Chubb Releases Industry’s First Study Exploring Consumer Attitudes on Insurance Across Five Generations
- IBAO Releases New eLearning Course in Partnership with Conservation Ontario
- Ecclesiastical Insurance Launches Online Specialist School
- Verisk Assembles Climate Advisory Council
- FIRST Canada Automated Receivables Solutions Boost CX For Brokers’ Clients
- Canadian Broker Network celebrates 20th anniversary