In the bigger picture, marketing is a blueprint for your business – what products and services you will provide to whom, how you tell them about it, show them it is the right thing and complete the sale, deliver the product and then provide the service that goes along with it.
Here you will find information mostly about the sales cycle, from building awareness through fulfillment and then the after sale-service which is crucial to keeping the customer – and growing with the customer – for life.
The internet changed the nature of communications and many elements of marketing added a digital variation. Social media then brought a completely new twist by making the public equal participants in the brand, product, service discussion. From gee whiz tools a few short years ago, social tools are now being operationalized - integrated into company procedures and processes.
As the complexity and automation of Marketing including the use of Social tools expands quickly, strategies, technologies and competition are changing quickly. The ability of any insurance organization, small or large, insurer, distributor or even service provider to respond appropriately is becoming more important.
Latest News:
- Majority Prefer Companies Not To Use AI For Customer Service: GartnerGartner Survey Finds 64% of Customers Would Prefer That Companies Didn’t Use AI For Customer Service Customers’ top concerns include difficulty reaching an agent and AI displacing jobs Stamford, CT (July 9, 2024) – Sixty-four percent of customers would prefer that companies didn’t use artificial ...
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News and Articles
- Majority Prefer Companies Not To Use AI For Customer Service: Gartner
- Two-Thirds of CEOs View Sustainability as a Growth Opportunity: Gartner Survey
- Goose Insurance Rebrands In U.S., Launches SmartBunny App
- Gartner CMO Survey Reveals Marketing Budgets Have Declined in 2024
- Wind Tre successfully conducts the transformation of its customer engagement program with the support of Capgemini
- Prioritize Community Resilience Amid Increasing Risk: Co-operators
- Aviva partners with Nature Conservancy of Canada on conservation and nature-based carbon removal projects
- Aviva Canada and WWF Canada launch free resource for Canadian businesses to take urgent action to protect biodiversity
- Best Buy, Google Cloud and Accenture Partner to Create a Better Customer Support Experience with Generative AI
- Summit Announces $3.5M Investment to Build the Commercial Brokerage of the Future