Goose Insurance Rebrands In U.S., Launches SmartBunny App

New app will provide easy-to-purchase travel, renters, and other specialty insurance plans

Bellingham, WA (July 1, 2024) – Goose Insurance Services Inc., the innovative creator of a cutting-edge insurance Super-App, is rebranding in the U.S. with the launch of its new app, SmartBunny Insurance. SmartBunny aims to help tens of millions of underserved consumers, offering a seamless and user-friendly platform for instant insurance coverage. The app provides a wide range of insurance options, including renters, phone insurance, final expenses, term life, travel medical, and more, ensuring users can easily access the protection they need within minutes.

“Insurance doesn’t have to be complicated or burdensome. You no longer need to call multiple insurance agents or wait on hold for hours. Our Super-Apps eliminate the barriers that once prevented people from getting the coverage they need, making the process quick and convenient,” said Dejan Mirkovic, Co-Founder and CEO of Goose Insurance Services Inc. “The SmartBunny app is the fastest way to buy insurance, enabling consumers to self-serve and get coverage easily. Simply download the SmartBunny app from the Apple App Store or Google Play, and in minutes, you can secure the insurance you need.”

SmartBunny reflects this name change as an exciting new brand that will be clear to U.S. consumers. Embracing a touch of fun, SmartBunny will be the only bunny in the insurance world, hopping ahead to provide seamless and innovative coverage to its consumers. This playful rebranding marks a fresh and engaging direction for the company, ensuring that consumers enjoy a unique and memorable experience while accessing the insurance they need.

“While having to change our name after building a recognizable and credible brand is disappointing, we know that the ingenuity and quality of the products and services we provide are in high demand and greatly appreciated,” said Omar Kaywan, Co-Founder and Chief Growth Officer. “We are disrupting the insurance industry and are excited to be delivering a better way for consumers to get insurance.”

Available on the App Store or Google Play, the SmartBunny Insurance app makes purchasing insurance simple.

More information on insurance policies available from SmartBunny can be found by visiting

For information about Goose Insurance in Canada, visit

About Smart Bunny

SmartBunny Insurance (formerly known as Goose Insurance) offers a comprehensive range of insurance products in one convenient mobile app. Our mission is to provide accessible and affordable insurance products to the 200 million underinsured and underserved consumers in the United States. For more information or to download the app, visit

About Goose Insurance

Established in 2018 and based in Vancouver, British Columbia, Goose Insurance Services takes the confusing parts out of buying insurance and makes it easier than ever to get the right coverage. And it all happens in seconds, from a single app. Goose currently serves British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Québec, and Nova Scotia in Canada as well as Washington, Oregon, Illinois, Georgia, New Jersey, and Texas in the US. For more information about Goose, or to download the app, visit


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