Insurance Distribution

Insurance distribution has changed radically with the advent of the Internet. The early vision of online insurance sales (if you build it, they will come) has been superceded by reality: just because you built a website does not mean customers will beat a path to your virtual door to buy their insurance.

These days, business-to-business elements of e-business are capturing the lion's share of the attention. Brokers are now emerging from the threat of disintermediation with a renewed focus on the client and prospect – and armed with new partnerships, kitbags bursting with additional products, and a formidable set of Internet tools. Direct writers are also vying for share with increasingly sophisticated Internet, CRM, and other tools. Never before has the customer been at the centre of such a fierce battle.

  • Archway Insurance welcomes George Mitchell Insurance in Liverpool
    Halifax, NS (Feb. 14, 2019) – Archway Insurance, one of Atlantic Canada’s largest and fastest growing insurance brokerages, is pleased to announce the addition of George Mitchell Insurance in Liverpool, Nova Scotia, to its locations, effective February 28, 2019. “We welcome the employees and ...