Insurance Marketing Archives - Insurance-Canada.ca - Where Insurance & Technology Meet

Insurance-Canada.ca - Where Insurance & Technology Meet

Oct 2, 2023 How Insurance Marketing Teams Can Use A.I. Today
Sep 16, 2021 Video Marketing Best Practices & Trends in 2021
Jul 26, 2017 Moving Beyond the ‘Trust’ Factor: Challenging the Traditional Marketing Approach
Aug 18, 2016 Millennials Leading the Way for Digital Transformation
Aug 2, 2015 A Midsummer Musing on Millennials, Boomers, Technology, and Insurance
May 10, 2015 What is Digital Marketing? Exactly What YOU Make It To Be
Jan 26, 2015 While we are waiting for changes to be processed …
Nov 21, 2014 Does the Big Data Future Start with One Step Back?
Oct 10, 2014 One-Stop Financial Shopping: Will We Find the Holy Grail?
Sep 29, 2014 Personalized Marketing: What Do We Know and When Do We Know It?
Aug 31, 2014 What Influences Decisions on Digital Advertising for Insurance?
Jul 13, 2014 Targeting Niche Insurance Products
Jul 4, 2014 Analytics In P&C Insurance: Is a Good Start Good Enough?
Jun 26, 2014 Mid-Year Update on 2014 Trends
Jun 9, 2014 Some (Conditionally) Encouraging News for Brokers
May 25, 2014 CRM 2.0: Back to the Future ‘Market of One’
May 10, 2014 Are You Asking Your Customers to Wait 2½ days for an Auto Quote?
May 5, 2014 Brokers: It’s not Paranoia, They Are Out to Get You
Jan 26, 2014 Balancing Digital & Personal Communications: Twitterus Vobiscum?
Jan 2, 2014 2014 in the Headlights
Dec 13, 2013 Real-Time: Can Marketers Drive A New Business Model for Insurance?
Dec 2, 2013 A Unique Broker Opportunity: Technology, Customization, and Zero Distance
Dec 1, 2013 Insurance Marketing Word of the Year
Sep 12, 2013 Insurance Marketing & Communications: Today, Tomorrow, and for 2023
Sep 1, 2013 Insurance Marketing 2023: Is A ‘Minority Report’ Scenario Different Than What Brokers Do Now?
Jul 7, 2013 Are Commercial Lines Buyers Ready to Go On-Line?
May 2, 2013 Broker Marketing: Feed the Lizard
Apr 4, 2013 Will Increased IT Importance Cause A Decline In IT Influence?
Mar 14, 2013 Advantage Brokers: Content Rules in Social
Mar 11, 2013 The New Reality of the Insurance Marketing Function
Feb 28, 2013 Brokers/Agents Increase Social Usage, But Don’t Measure Results
Jan 25, 2013 Canadian On-line Insurance Activity: Leading May Be Rewarding and Award-Winning
Dec 9, 2012 Insurance Digital Marketing: Data Primacy, Channel Challenges
Oct 13, 2012 Understanding Insurance Consumer Data: Dr. Phil Meets Stephen Hawking
Sep 2, 2012 How Do You Take Your Coffee? Socially, With a Little Insurance and Technology
Aug 12, 2012 Consumer Loyalty & On-Line Services. Survey Says: Build It or They Will Go
Aug 11, 2012 Can Telematics Be a Marketing Tool? Will Prospects Heed Flo’s Rally Cry?
Aug 3, 2012 Mobile Usage & Sophistication Rising; Banks Are Taking Positions; What is Your Strategy?
Jul 15, 2012 Is Privacy Dead, or Does It Just Smell Funny?
Jun 18, 2012 Consumerization of Access: Can Insurers and Their IT Departments Make the Shift?
Apr 2, 2012 Success On-Line is ‘Blurry’ for Channels
Nov 7, 2011 Get Naked and Prosper, Social Media Implementers Suggest
Nov 3, 2011 Insurance Circa 2020: ACORD Members Prepare
Sep 8, 2011 Will Insurance Respond to Consumers Communications Demands?
Jul 18, 2011 US Independent Agent Strategies Strive to Retake Personal LInes Business
Jul 6, 2011 When Demographics are Not Enough: A View of On-line Evolution
Jun 23, 2011 Brokers and Social Media – Is the Breakthrough Coming?
May 31, 2011 Pick a Channel, Target an Interest, Cultivate Customers
Apr 20, 2011 Is Canada Behind in Social Media Use?
Jan 28, 2011 Social Media: Marriage of Marketing and Customer Service