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A/B Testing in Digital Marketing – What it is & why you need to (Part 2): A/B Testing Offsite Campaigns
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A/B Testing in Digital Marketing – What it is & why you need to (Part 1): A/B Testing For Your Website
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Digital Divide: A Tale of Two Insurance Models
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On Digital Marketing, Transformation, and OREOs
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Who is Driving the Digital Customer Experience?
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Are You Asking Your Customers to Wait 2½ days for an Auto Quote?
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Balancing Digital & Personal Communications: Twitterus Vobiscum?
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Are Commercial Lines Buyers Ready to Go On-Line?
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Is Gen Y Dead? Marketing in a Post-Generational World
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How Do Consumers Want To Be Served? Do We Know, or Think We Know?
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Tales From Agent Social Media: The More I See You, The More I Want You
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Are On-Line Quotation Services Moving Beyond Price?
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Regulation and Consumer Satisfaction: A Tale of Two E-Commerce-in-Insurance Reports
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Occupy On-line Distribution; Mobile for the 99%
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Success On-Line is ‘Blurry’ for Channels
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Developing Social Media Strategies: Learning to Rake Leaves During A Windstorm
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Insurance Use of Social Media in Canada
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Social Media Insurance Strategies – A Tale of Two Insurers
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Doing Social Business Right: Being Effective and Compliant
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On-line Marketing Options for Insurance
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When Demographics are Not Enough: A View of On-line Evolution
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Brokers and Social Media – Is the Breakthrough Coming?
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Corporate Culture and Social Media
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Websites or Agents? Why Not Both!
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The Message from ACORD 2011: Overload is Just the Beginning
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Pioneers in Social Media and Insurance
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Data: Where Marketing and IT Meet
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Insurer On-line Marketing Opportunities High, Use Low – Accenture