- Where Insurance & Technology Meet

Insurance Connectivity: Life in a Parallel Universe

I went to an interesting meeting a week ago which made me think that there is a parallel universe alongside the one that I’ve been living in for the past three decades. I am not sure what to do with the information, so I thought I’d throw it out for your consideration.

Here’s the back story …

Back in 1995, a small, but enthusiastic group of insurance companies, distributors, and technology suppliers realized that eliminating friction points in insurance distribution was key to improved satisfaction for practitioners and customers.  Success would result in improved profitability for the industry .

An association was formed to develop electronic data interchange (EDI) standards.  This task took longer than expected, but at last a body of standards was published.  However, implementations remained sparse.

The members then realized that there needed to be proactive project management.  The association members approve a plan for developing guidelines and a creation of a central coordination office.  This seems to be increasing implementations, and there is renewed commitment to address common functions in a coordinated fashion.

Sound familiar? Perhaps, but …

This is happening in the life insurance community in Canada.  The organization is CLIEDIS (Canadian Life Insurance Electronic Data Instarchange Standards). At present, there are 11 member insurer, 15 distributor organizations, 21 Vendors/Service Providers, and one industry association (representing MGAs).

ACORD is a partner in providing US standards.  There is a 2 person staff which provides administrative and pro-active implementation support.

The current mandate is a 5-year project – eData – which was launched in 2012.  The emphasis of this project is “on improving communications between all trading partners in the industry with a technical solution that leverages a publicly available network in a secure fashion: the internet.”

Significantly, the mandate goes beyond the data standards, extending to required content within the data.

The meeting

The meeting I attended was CLIEDIS’s annual seminar, and the mood was was upbeat for the insurers.  The move from passive standards setting to active implementation coordination and support is giving its insurer members hope that a critical mass is on the horizon.  There is a lot to do, but confidence is relatively high.

Significantly, a number of the insurer members noted that they were staffing implementation support help desks to encourage distributor uptake.

Distributor and Supplier members shared the optimism, but, in private conversations, were a little more tentative.  While insurers generally have some resources to commit to nascent initiatives,  smaller organizations need to have a more solid business case.  That said, the insurer commitments were welcomed.

Where does this all go?

What interests me in all this is that there seems to be little appetite to share experiences across the industry sectors.

There are a number of common points between eData and initiatives in the Property-Casualty community.  ACORD based (CSIO) data standards have been in place, and working in Canada, since 1986.  There have been at least three major industry projects that have undertaken to provide momentum and achieve critical mass.  None has hit its targets, but all have provided valuable lessons, and the industry continues to press forward.

And there are differences.  The P&C initiatives have had insurer support, but have been mainly driven by brokers.  The eData project seems to have carriers in control.

Perhaps the differences outweigh the similarities. Or the industry sectors have an interest in remaining discrete.

This is where I ask you to come in.

Is there value in comparing notes across the Life and P&C divide, or should standards based connectivity in the communities remain as two solitudes?

One Comment

Janis Losie

There is always value in sharing information across similar concerns and stakeholders. The EDI project in the P&C industry has been fraught with issues from the beginning. Having worked on this in the early days (through Y2K), I have always felt that the P&C industry missed a huge opportunity to talk electronically with brokers when Y2K was purported to be a game-changer. There was an opportunity to build systems on the same architecture, but customize the user end for each carrier. Unfortunately, carriers remained married to their legacy systems, so we have an ad hoc mess of different systems trying to talk to each other with limited success. Hopefully the LIfe industry can learn from this and choose a way to speak to their agents and brokers in the same way that all banks can offer Interac seamlessly no matter which machine you use. Just my opinion, but I think this is one of the primary reasons the P&C industry does not function as well in the digital age as it should..

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