Allstate Canada Launches Usage-Based Insurance Program in Nova Scotia

Drivewise® offers safe drivers the highest savings potential in the industry with up to 30 per cent off insurance premiums

Markham, ON (Aug. 14, 2017) – After experiencing great success in the provinces of Alberta and Ontario, Allstate Insurance Company of Canada is pleased to announce the expansion of their Usage-Based Insurance (UBI) program, Drivewise®, in Nova Scotia.

Designed to put more power into the hands of drivers, Drivewise® rewards those who exhibit safe driving behaviours with lower auto insurance premiums. Using a small wireless telematics device easily installed within a vehicle, Drivewise® captures and analyzes data on how a vehicle is driven and offers discounts for safe driving habits. Data measured includes time of day and number of kilometers driven, as well as speed and braking habits. Users have access to this data through an online portal, which allows them to monitor their driving habits.

“Usage-Based Insurance offers users the potential of reduced rates while also giving them the opportunity to learn more about their driving habits, as well as the behaviours of others who drive their vehicle,” says David MacInnis, Vice President, Product Operations, Allstate Insurance Company of Canada. “We hope programs such as this, that reward drivers for good driving behaviour, will help make our roadways safer, while reducing insurance costs.”

Once drivers are enrolled in the program and the device is installed, their driving will be monitored for a six-month period. The data collected will be used to determine the earned discount (up to 30 per cent) that will be applied at renewal. So far, of those participating in this program across the country, 70 per cent are earning some form of a discount.

“We designed Drivewise® so that a customer’s premium will go down if they are shown to be a safe driver,” says MacInnis. “We pride ourselves on offering the highest savings potentials in the industry, while also ensuring that if a Drivewise® customer doesn’t qualify for a discount, their premium won’t increase as a result of participating in the program.

What to consider before signing up for a UBI program

For Nova Scotians asking themselves whether or not UBI is right for them, here are some things drivers should consider:

  • Are you a safe driver? Do you gradually accelerate and decelerate, leaving plenty of time for stop signs and red lights? Do you avoid excessive speed? If you’re a safe driver, participating in a UBI program may help you qualify for a discount on your rates.
  • Are you a frequent driver? Do you tend to drive occasionally rather than frequently? Do you commute long distances on a regular basis?  If you drive less, you may be eligible for reduced premiums.
  • Do you tend to drive during safer hours? For instance, are you more likely to drive between 5:00am and 11:00pm? These hours are associated with a lower level of risk on the road, compared to the very early morning when accidents are more frequent.

For more information on Drivewise®, visit For more information on UBI, the qualities of good candidates, and some myth-busting facts, please visit the GOOD HANDS® blog.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of the country’s leading producers and distributors of home and auto insurance products, including usage-based insurance, serving Canadians since 1953. The company strives to keep its customers in “Good Hands®” as well as its employees, and has been listed as a Best Employer in Canada for five years in a row. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way, and Junior Achievement. To learn more about Allstate Canada, visit For more safety tips and advice, visit

Source: Allstate Insurance Company of Canada

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