In recent years, most organizations have made major investments in enterprise-wide
applications, such as CRM, ERP, SCM, MRP and Data Warehousing. And yet comparatively few
have been able to capitalize on their true potential.
In this white paper, we explore the effects of unreliable
information on the success of enterprise applications and propose that our inability to
populate these enterprise applications with the right data has caused them to fall short of their promise.
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