Definity Launches Sonnet Shift Usage-Based Insurance Offering To Give Customers Control Of Their Premiums

Definity becomes first Canadian P&C insurer to offer quarterly savings for drivers based on driving scores

Waterloo, ON (Sept. 5, 2023) – Leading property and casualty insurer Definity  has launched a new usage-based insurance (UBI) product offering: Sonnet Shift. It gives Sonnet customers in Ontario a personalized insurance experience, delivered through a best-in-class program offering drivers enhanced control over their premiums while promoting safer driving habits.

Sonnet Shift is the first ever UBI product in Canada to offer quarterly price adjustments based on recent driving scores. The tailored insurance solution empowers each driver with the ability to oversee their own premium. Powered by The Floow advanced telematics and Munich Re Global Consulting, Sonnet Shift uses individual driving behaviours and preferences as the main factor for pricing, including time of day, fatigue, smooth driving, speed, mobile distraction, and road risk.

“By providing customers with the tools they need to manage their premiums and improve their driving, Definity is transforming the insurance landscape into one of empowerment and customization,” said Rowan Saunders, President and CEO at Definity. “Our customers can choose the insurance that suits them best. Just as Sonnet redefined the Canadian insurance landscape as the first fully online home and auto insurance company, Sonnet Shift builds on this legacy to reimagine the insurance experience and equip customers with customized coverage at a competitive price.”

Sonnet Shift is immediately available to customers in Ontario, with provincial expansion planned for early next year.

Building on the Definity commitment to sustainable practices, the company has committed to donate 1% of all Sonnet Shift premiums to Green Communities Canada, a national not-for-profit focused on grassroots climate action.

“Definity is dedicated to redefining the customer experience through innovation, and that means placing control, personalization, and transparency into the hands of our customers,” stated Paul MacDonald, Executive Vice-President, Personal Insurance & Digital Channels at Definity. “With our sights set on helping our clients and communities adapt and thrive, we’re proud to offer a product that encourages safe, eco-friendly driving behaviours while strengthening our relationship with Green Communities Canada.”

About Definity

Definity (TSX:DFY) is one of the leading property and casualty insurers in Canada, with over $3.8 billion in gross written premiums for the 12 months ended June 30, 2023 and approximately $2.7 billion in equity attributable to common shareholders as at June 30, 2023

Formed in 2021, Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. By investing in businesses and innovations, the companies in our group help our customers, broker partners, employees, and communities adapt and thrive in a world of constant change. For more information, visit

About Sonnet

Launched in 2016, Sonnet Insurance Company is a federally regulated insurance company and part of the Definity family of companies. Our mission is to provide Canadians with a fast, straightforward, and customized way to buy home and auto insurance online. Experience modern insurance simplified for you at

Sonnet® and Sonnet Insurance® are registered trademarks of Definity Insurance Company.

SOURCE: Definity Financial Corporation

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