InsurTech Spotlight: Sonnet Insurance

Sonnet Insurance

Company: Sonnet Insurance


Business Category: An insurance practitioner (insurer, MGA, broker, agent)

Maturity Status: Mature (more than 3 years since product went into production)

Product or Service: Canada’s smart new insurance, done completely online

Area: Property & Casualty Insurance

Sonnet Insurance Company (Sonnet) is an innovative digital platform that promises to change the way Canadians experience insurance. Sonnet empowers Canadians with a simplified quoting and buying process for home and auto insurance at

We’re changing insurance for the better by using data and analytics to offer customized coverage. And we do it in language you can understand, at a competitive price.

We’ve been recognized for our innovative, customer-centric approach to insurance, and aim to give Canadians the confidence to buy the right insurance to protect the places where life’s best experiences happen. To take the guesswork out of buying, Sonnet simplifies confusing limitations and exceptions to help people choose insurance that’s right for them.

What makes us an InsurTech:

We are the first digital insurance company available nationally in Canada, allowing customers to quote and purchase home and auto insurance in as little as five minutes.

To build the digital insurance experience that Canadians want, Sonnet conducted significant consumer research. Results indicated that many consumers find insurance products needlessly complicated and not designed with their needs in mind.

As a digital-first business, Sonnet resolves these concerns with an easy online experience written in plain language. It offers Canadians a customized quote, just seconds after answering a handful of simple questions. Policies are available for purchase online, using direct withdrawal, credit card or PayPal, giving customers flexible payment options and immediate coverage.

With the ability to purchase a policy online on any device, Sonnet alleviates what 59% of insurance customers believe is a time-consuming and cumbersome process.

Major features & technology used:

The technology powering Sonnet streamlines the customer experience throughout quoting, purchasing and beyond. Sonnet uses smart analytics and modern technology to provide customers with an easy insurance experience, transparent pricing options and the ability to manage their policies online anytime.

Using multiple real-time data inputs, Sonnet delivers insurance coverage for customers that is personally tailored to their needs, at a competitive price.

News & Updates

See the latest Sonnet news.

About Sonnet

Launched in 2016, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company. Our mission is to provide Canadians with an easy, transparent, and customized way to buy home and auto insurance online. Experience the future of insurance at

Source: Sonnet

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