Back in the dying days of 2015, I posted on insurance organizations that were in the process of disrupting themselves. So where did we end up? Let’s take a look at the journey and see where we stand and where we are going. Are we behind the times? Insurance organizations have been tagged as laggards… Read more »
Moving Beyond the ‘Trust’ Factor: Challenging the Traditional Marketing Approach
In the insurance industry, one marketing priority has always stood out: building trust. Trust is what allows consumers to feel good about choosing a certain brokerage or brand over another. It’s how positive word of mouth spreads and how awareness is established. But is trust enough to capture the loyalty of an increasingly informed audience?… Read more »
23 Hours of InsurTech
Last week, we had a 23-hour opportunity to take stock in our readiness for the digital incarnation of insurance. As that time passed, we found some answers — and many more interesting questions. So we’re planning to do it again with a larger team of experts. Setting the pace and the place setting … Matteo Carbone, Founder and… Read more »
Notes On the Path to Insurance 2.0
In our last post, we noted the impact of derisking on the current insurance model. As technology lowers the probability of risks (with an attendant reduction of rates and premiums), we see insurance seeking new exposures and developing more engagement with consumers. This post turns to different elements in the new world. Going ‘Episodic’ Speaking… Read more »
Data & Analytics: Going to the Core of InsurTech
In less than 2 years, ‘InsurTech’ has become a topic du jour for insurance and technology professionals. But much of the discussion focuses on ease of use and engagement; it misses some critical fundamentals. Fortunately, there is an opportunity to find the mix of externals and internals creating the magic. Ease of use is getting… Read more »
Who Can Do InsurTech? Who Should?
The term “InsurTech” is a bit ambiguous, describing a wide scope of activities. Depending on the source, InsurTech may cause disruption of current insurance practices, the rise of new insurance products, the evisceration of entire insurance C-Suites, the ascension of new entrepreneurs to Unicorn status. This is not particularly helpful. I prefer to use a… Read more »
2016 – Digital Directions and Distractions
In the late days of 2015, we projected that 2016 would have one overarching driver for insurers and brokers: digital transformation. All things being equal, I think we hit a chord that resonated. However, there was a parallel trend that made the acoustics a little strange. Digital First In 2015, there were early indications of… Read more »
If Digital Is Urgent, How Do We Play It?
InsurTech (Insurance Technology) is a hot topic in the insurance community these days. But how significant is this trend and how urgently do we have to respond? We think that the recent Insurance-Canada.ca Executive Forum (ICEF2016) provided insight. What do we do and, when do we do it? Writing in PropertyCasualty360, PwC analysts, Jamie Yoder… Read more »
