InsurTech Spotlight: Onlia


Company: Onlia


Business Category: An insurance practitioner (insurer, MGA, broker, agent)

Maturity Status: Startup (less than 3 years since product went into production)

Product or Service: Digital direct-to-consumer home and auto insurance, and a safe-driving app

Area: Property & Casualty Insurance

Onlia was built with the purpose to help make Canada safer, by motivating and rewarding Canadians for developing safer driving behaviours. We believe in motivation over penalties, and have integrated this philosophy into our suite of tech-driven safety products – developed and driven by data and behavioural economics. By making a shift towards a prevention-first strategy, our hope is to make the world so safe that one day people may not need insurance. Using proprietary and award-winning technology, Onlia is rethinking the way Canadians approach safety and insurance.

What makes us an InsurTech:

Onlia offers Canadians a digital direct-to-consumer home and auto insurance product, whereby customers can quote and buy online with coverage beginning as early as the next business day. Changes to the policy can be made online 24/7 via the MyAccount portal. The Onlia Sense safe driving app complements the Onlia insurance product by providing incentives to drivers for achieving a high drive score. Lastly, Onlia Roadside Assistance is a digital on-demand product, available online and through the Onlia Sense app, offering 24/7 national roadside assistance services at your fingertips.

Major features & technology used:

For our digital platform we make use of Sitecore and InsuranceRight. The platform does not only host our website, but also contains the ability to personalize our insurances and the customer journeys towards buying them. Based on their online behavior and information our users provide, we can tailor the processes towards their needs and provide them with information that fits their context. It allows us to operate in short-cycles from a front-end and marketing perspective, without having to change our products in our insurance-platform constantly.

For our Auto and Home insurance, we’re working with our trusted partner Outshared providing Cynosure, an award-winning digital insurance platform from the Netherlands. The platform was built from the ground up for their P&C brand Inshared, as there was simply nothing similar on the market. Inshared has become the standard in the industry for property and casual, with 60% STP claims handling, 95% self-service level and NPS scores of +35. CynoSure, the in-house built platform, allows various modules such as ‘insurance’, ‘documents’ , ‘claims’, ‘analytics’ and ‘finance’ to be installed and switched on and off as desired. It is offered as a SaaS solution and allows Onlia to adjust the platform based on brand, customers, and out market situation. The use of the cynosure platform provides us with an all-in-one insurance solution, ensuring a transparent product offering, satisfied customers and the lowest possible costs.

News & Updates

See the latest Onlia news.

About Onlia

Onlia Holding Inc., through its wholly owned subsidiaries Onlia Agency Inc. & Onlia Services Inc., offers innovative digital insurance and a mobile app to the Canadian market. Onlia’s mission is to create a community around making Canada a safer place, and to provide tools and motivation to facilitate safer behaviours. Launched in 2018, Onlia is a joint venture between Achmea Canada Holding Inc., a wholly owned subsidiary of Achmea B.V. the largest insurance group of the Netherlands, and Fairfax Financial Holdings Limited, a Canadian holding company which, through its subsidiaries, is engaged in property and casualty insurance and reinsurance and investment management. Using proprietary and award-winning technology, Onlia is rethinking the way Canadians approach safety and insurance. Join the community at

Source: Onlia

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