InsurTech Spotlight: Breathe Life

Breathe Life

Company: Breathe Life


Business Category: A technology provider of InsurTech tools to insurance practitioners

Maturity Status: Startup (less than 3 years since product went into production)

Product or Service: Enterprise Commerce Platform for the Insurance Industry

Area: Life & Health insurance

The Breathe Life vision is to bring financial security to millions of people, whoever and wherever they are by transforming the way individual insurance is bought and sold today. Breathe Life has built an enterprise commerce platform that uses advanced analytics and AI to build unified customer profiles and dispatch them to the right experience, with the right product, at the right time. We partner with Insurance Carriers and Distributors to help them solve their distribution problems. Breathe Life was co-founded by Ian Jeffrey, Jean-Nicholas Hould, Sébastien Malherbe and Arach Tchoupani. All four are experienced entrepreneurs who have launched and scaled technology businesses in Montreal, New York, and Silicon Valley.

What makes us an InsurTech:

We have developed a digital transformation platform that helps individual insurance carriers sell more policies through advisors, direct, or anywhere in between. Our easily implementable platform is flexible and modular and enables you to be product, channel, and target market agnostic. No matter the stage of life, lifestyle, or client profile you are targeting, Breathe Life helps you prospect and convert leads to clients. Our unified customer profiles are built with data from multiple channels including social, behavioral, third party apps, and their platform interactions. You can now follow your customers throughout their life and up-sell as they go through life events or cross-sell from other lines.

Major features & technology used:

Breathe Life uses ML, AI, predictive analytics, chatbots, and omni-channel technologies. Our product also generates an application data set that is unique in that it captures data from the start to completion of customer acquisition across various interactions and various systems. We then use this data layer and other data sets to help us build intelligence into our API-driven platform.

News & Updates

See the latest Breathe Life news.

About Breathe Life

Breathe Life is based in Montreal, Canada and is venture-backed by Diagram Ventures, Real Ventures and a variety of strategic angel investors. For more information, please visit

Source: Breathe Life

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