Sindy Houle joins FRISS as Head of Sales in Canada

New study by FRISS reveals how the pandemic has changed insurers’ priorities

Chicago, IL (Jan. 22, 2021) – FRISS is proud to welcome Sindy Houle to their growing team as head of sales in the Great White North.

As a trusted partner in Canada, FRISS serves many insurance carriers, including three of the top five. Sindy’s industry experience, combined with a track record for maximizing value of solutions for customers, will offer a dedicated source of local insurance knowledge to the FRISS customer base on their journey toward honest insurance.

Fully bilingual, a Fellow Chartered Insurance Professional (FCIP) graduate, and recognized for relentlessly delivering forward thinking solutions that bring real value to her clients, Sindy will undoubtedly be a wonderful addition to the team to meet FRISS’s customers’ growing needs.

“Sindy has proven herself to be a passionate, results-driven advocate for her clients,” said FRISS CEO Jeroen Morrenhof, “and we cannot wait to create and strengthen our amazing partnerships in Canada together!”


FRISS is 100% focused on automated fraud and risk detection for P&C insurance companies worldwide. Their AI-powered detection solutions for underwriting, claims and SIU helps 175+ insurers grow their business. FRISS detects fraud, mitigates risks and supports digital transformation. Insurers go live within 4 months, realize up to 10 times ROI and 80% increase in straight through processing of policy application and claims. FRISS solutions help lower loss ratios, enable profitable portfolio growth, and improve the customer experience. For more information, please visit

Source: FRISS