Mercedes-Benz offers auto insurance program

MISSISSAUGA, Ontario, Sept. 20, 2012 – Mercedes-Benz Financial Services Canada today announced the launch of First Class Insurance, an automobile insurance plan designed exclusively for Mercedes-Benz drivers. This unique and comprehensive program will be the first of its kind in Canada, and the only branded auto insurance program sponsored by a luxury automobile finance company.

To ensure the highest level of service and a broad range of options for its customers, Mercedes-Benz Financial Services Canada is extremely proud to introduce its First Class Insurance program. The program was developed by Marsh Canada Limited, a Canadian leader in insurance broking and risk management, and Aviva Canada Inc., one of the country’s leading property and casualty insurance groups.*

“First Class Insurance is a pioneering program that will further differentiate the overall Mercedes-Benz driving experience for our valued customers,” said Stefan Karrenbauer, President and CEO of Mercedes-Benz Financial Services Canada. “The program was designed to protect our customers while providing a high-level of service that is truly commensurate with the Mercedes-Benz brand.”

Key highlights of the First Class Insurance program include:

  • Preferred automobile insurance rates including multi-vehicle discounts
  • Repairs performed at a Mercedes-Benz approved collision centre
  • Genuine Mercedes-Benz replacement parts
  • New car replacement if a vehicle is a total loss within the first 5 years
  • Preferred residential insurance rates including multi-policy discounts

The First Class Insurance program is the latest addition to the wide-ranging Mercedes-Benz Financial Services First Class suite of products, which currently includes: First Class Lease Protection, First Class Tire & Rim Protection, and First Class Guaranteed Auto Protection.

For more information regarding the broad coverage offered through the First Class Insurance program, or to request a quote online, please visit

About Mercedes-Benz Financial Services

Mercedes-Benz Financial Services Canada, located in Mississauga, Ontario, supports the sales efforts of Mercedes-Benz passenger cars and Daimler Trucks in Canada by offering premier passenger car and commercial vehicle financial services to retail customers and the dealer network. Mercedes-Benz Financial Services provides lease and purchase options to customers who choose Mercedes-Benz vehicles, including Sprinter Vans, and smart vehicles. Commercial vehicle customers in Canada enjoy the benefits of leasing and financing their commercial vehicles from Freightliner and Western Star, via Daimler Truck Financial.

Mercedes-Benz Financial Services USA LLC serves as the headquarters for operations in the United States, Canada, Mexico, Argentina and Brazil, and has approximately 1,500 employees throughout the Americas Region. It is a company of the Daimler Financial Services Group, headquartered in Stuttgart, Germany. Daimler Financial Services, with approximately 6,700 employees globally, is one of the leading financial services organizations worldwide. For more information, go to:

*The First Class Insurance program is brokered by Marsh Canada Limited and serviced by OIS Ontario Insurance Service Limited and, in Quebec, by Services D’Assurance Youville Inc. First Class Insurance is underwritten by Scottish & York Insurance Co. Limited and/or Traders General Insurance Company and/or Elite Insurance Company subsidiary insurance companies of Aviva Canada Inc. Mercedes-Benz Canada Inc. and Mercedes-Benz Financial Services Canada Corporation are not insurance companies or brokers/agents.