InsurTech Spotlight: Zelros


Company: Zelros


Business Category: A technology provider of InsurTech tools to insurance practitioners

Maturity Status: Mature (more than 3 years since product went into production)

Product or Service: Zelros platform

Area: Both Property & Casualty insurance and Life & Health insurance

Zelros is the industry’s first AI-driven platform dedicated to advancing insurance distribution. It enables incumbent industry leaders to compete with both fast-growth, technology-first insurance startups and tech behemoths heavily investing in InsurTech.

In a nutshell, it gives sales and marketing teams the opportunity to be more proactive, by equipping insurance with complete customer and policy knowledge to find the right policy at the right time. This technology leads to higher customer satisfaction and retention, lower attrition, and higher sales – both on digital and direct (human) channels (cross-sell and up sales).

What makes us an InsurTech:

Zelros is transforming the insurance distribution with its award-winning AI solution, enabling a unique customer experience through hyper-personalized insurance recommendations, across channels. The world’s largest insurance companies – including BPCE Group, Crédit Agricole, Groupama, MAIF, Matmut, Baloise Group, HDI, AssurOne and Simpego – trust Zelros to help them stay competitive, generate higher revenue, and maintain compliance with ethical AI programs.

Today, 60 Zelrosians with 10 different nationalities work across Europe and North America. Customers trust Zelros to help boost cross-sell and up-sell, as well as new client acquisition by modernizing and personalizing the buyer’s journey and touchpoints.

Major features & technology used:

  • Features: Zelros features include a live product recommendation engine to offer the best policy that is personalized and relevant to the customer across channels; online and agent-based channel. Zelros guides agents during the phone call with prompted text and questions, as well as next best actions. Zelros has a feedback loop to ensure continuous learning to refine the algorithm for better accuracy.
  • Deployment: Zelros can be deployed as a Salesforce App or as a fully configurable widget in any CRM or online portal. Zelros is an API first platform that can be integrated in any application.
  • Security: Zelros will be certified ISO 27001 / 27019 in Q1 2022. All infrastructure is hosted on the highest level of security on Microsoft Azure cloud.

News & Updates

See the latest Zelros news.

About Zelros

Zelros was founded in 2016 by Christophe Bourguignat, Fabien Vauchelles, and Damien Philippon. Zelros is a B2B independent software vendor developing Artificial Intelligence for insurance and bank insurance players. We recently raised a $11M Series A, and have been recognized as a leader in the AI-based Advanced Insurance Distribution Platform category by Frost & Sullivan. For more information, please visit

Source: Zelros

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