InsurTech Spotlight: Trufla

Trufla Technology

Company: Trufla Technology


Business Category: A technology provider of InsurTech tools to insurance practitioners

Maturity Status: Startup (less than 3 years since product went into production)

Product or Service: A complete suite of digital solutions for modern insurance brokerages

Area: Property & Casualty insurance

Trufla delivers a 360° digital strategy – a complete suite of digital solutions for modern insurance brokerages.

From SEO and web design to lead management, branded mobile apps, data and analytics, and APIs, Trufla Technology will let brokerages take full advantage of their brokerage’s data and allow them to make data-driven decisions that will GROW their business.

Trufla understands the insurance industry because we come from it. We started by building the solutions we needed. Our tools give brokers a customer-centric ecosystem that reimagines the way people interact with insurance.

Trufla is a one-stop shop with industry experts who will piece together the technology puzzle for brokers. It’s technology a-la-carte. Brokerages can pick and choose the tools they need now, with the ultimate flexibility of being able to add others later. Total flexibility=total results.

What makes us an InsurTech:

Trufla Technology is first of its kind: a company offering a complete suite of digital solutions for the modern insurance brokerage. “truConsult” defines the broker’s digital strategy. Our experts evaluate, advise and educate. “truWeb” attracts clients with an interactive, high-ranking website. “truLeads” tracks, manages and maximizes conversions. “truMobile” provides an innovative branded platform that allows for customer self-service. “truAPI” customizes the broker’s APIs to create unique user experiences. “truConnect” provides quote, bind and issue online, thereby improving binding ratio.

Major features & technology used:

truAPI – truAPI gives the broker the power to be different. With no customization, they can plug and play with any third party service like CRM tools, marketing platforms, and more. Choose from our suite of APIs, or work with our developers on a custom creation. truAPI can:

  1. Provide CSIO customer data for use in custom mobile apps, CRM tools, business analytics and intelligence tools, etc.
  2. Provide rating API to deliver a unique custom rating experience.

truConnect – Quote, bind, and issue! truConnect is the business process tool that does it all. With truConnect, real-time data collection will enable the broker to do business faster and more efficiently, reduce staffing costs, improve their customers’ experience, and deliver more quotes in less time. truConnect deliverables: API ready, 3rd party integrations available, cloud based SAAS, and integrations with CGI, iCLarify, Rating and others.

truWeb – Targeted Traffic + Conversions = Qualified Leads. truWeb is an all-in-one digital sales platform focused on insurance. We provide brokers with an optimized site for lead conversion, web hosting, support, and maintenance. Utilizing Google analytics and conversion tracking, truWeb will professionally manage digital advertising campaigns providing brokers with on-site SEO optimization.

truMobile – Brokerage branded mobile apps and client portals provide brokers’ customers with access to their information anytime, anywhere, and on any device all under the broker’s brand! Intuitive interface makes it easy for customers to find the information they are looking for. BMS agnostic means total flexibility for your brokerage. The most powerful CSIO data parser in the market gives brokers unprecedented access to their customer data. Powerful data reporting allows brokers to send highly personal, targeted messaging through push notification and emails.

truConsult – truConsult takes brokers through a three-phase approach: Discover, Determine and Deliver. We work with brokers through all three phases to set the strategy and tactics that will be successful for their business. The truConsult team provides deep-spike expertise in areas of website builds and optimization, Google Analytics, Search Engine Optimization, Search Engine Marketing, Usability, social media, vendor evaluation, business strategy and more.

truLeads – With real time integration to the broker’s website, truLeads captures lead information to be acted upon quickly by a broker. With integration over online quoters or lead aggregator emails, every lead coming in can be tracked and actioned. Highly personalized automated email and SMS marketing keeps the broker connected to prospects throughout their sales journey and increases conversion and engagement. truLeads provides a suite of reporting, including conversion ratios, producer performance, and contacted in time data to expose lead conversion and improve cost of acquisition.

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News & Updates

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About Trufla Technology

Trufla Technology is an insurtech built by brokers and engineered by the top talent in the tech sphere. We help brokers and agencies leverage the power of digital in order to solve some of their biggest problems. Our suite of products includes lead management tools, custom raters, mobile apps, digital score cards, and more. We also offer a variety of digital marketing services such as web design, SEO, AdWords, and Facebook ads.

Our headquarters is located in Calgary, Canada with another office in Cairo, Egypt. We have a team of 60 specialists from developers to digital marketing specialists. We offer our solutions to insurance brokers and agencies around the world.

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Source: Trufla Technology

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