InsurTech Spotlight: Setter


Company: Setter


Business Category: A provider of insurance-process services

Maturity Status: Startup (less than 3 years since product went into production)

Product or Service: Tools, experts, and personalized plans to get your home on autopilot

Area: Property & Casualty insurance

Setter was founded in 2016 and born as a home management concierge. As a technology company from Toronto, the team’s expertise lies in home construction and services, technology, and systems building, and has evolved their product offerings around Virtual Home Ownership with a mission to take the hassles out of homeownership. Owning a home is overwhelming, but Setter puts homeowners in control with tools, experts, and personalized plans to get their homes on autopilot.

What makes us an InsurTech:

Setter provides homeowners with a Virtual Home Checkup, a digital experience that helps homeowners identify and mitigate risks within their home. We tour your home on a video call with a Home Expert and create a personalized plans of recommendations to help you de-risk your home. This touchless home inspection identifies and analyzes risks associated with fire, water and quality of life. Homeowners are provided with an overall safety score in a digital report that prioritizes action items to improve the safety of their homes.
We partner with Insurance companies and provide a two-pronged value proposition: a delightful experience for homeowners to educate them on how to keep their homes safe, and an opportunity for insurance organizations to reduce their clients’ claims.

Major features & technology used:

Setter consolidates contractors’, trade personnel, and service providers’ information and their corresponding reviews to allow homeowners to find the best suited providers for the job. Setter collects these companies’ public reviews and uses NLP algorithms to extract key information about each review. These properties scoring algorithms allow homeowners to choose service providers according to their preference.

Setter also uses image recognition/classification, audio extraction, and other proprietary machine learning techniques to authenticate and validate the proofs provided by the homeowners. Setter aims to achieve 95% accuracy, allowing for instant claim verification.

Lastly, to maintain a foolproof record of all care and actions completed by the homeowners and/or contractors. Setter uses Blockchain as a general ledger to recordkeeping purposes. Authorized partners could inquire or extract service records by verifying with the blockchain.

News & Updates

See the latest Setter news.

About Setter

The Setter team started out in the custom home construction business. When our homeowners came to us wondering how to manage their new homes, we were inspired to develop our system. All told, our team has spent over 100 years in the home business. We love homeowners, and homes. We are:

  • Home Experts: 100 years in the home business: construction, and services. We’ve seen and tackled it all.
  • Technologists: Serial builders of technology companies. We are computer scientists, designers, and strategists.
  • System Builders: We believe that there are a finite amount of problems to be solved, and we believe in building systems to solve them once and for all.

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Source: Setter

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