InsurTech Spotlight: Optimity


Company: Optimity


Business Category: A provider of insurance-process services

Maturity Status: Mature (more than 3 years since product went into production)

Product or Service: Optimity is a health and wealth engagement and lead generation platform

Area: Life & Health insurance

Optimity is a digital engagement and acquisition solution for life insurance companies. We provide a health rewards program to policyholders that incentivizes them to improve their daily health routine. We have the largest set of consumer wellness data, which allows carriers to make targeted offers to qualified individuals.

What makes us an InsurTech:

Optimity enables our insurance clients to effectively engage with and generate high quality health conscious leads. Our platform attracts users who fall within our carriers’s ideal customer profile (health conscious, life stage analysis, insurance needs analysis). Based on user characteristics (age, gender, income level, martial status, presence of children, major life events) Optimity provides targeted content to educate users and promote product offerings that fit the users’ needs.

Major features & technology used:

Optimity offers digital health & wealth loyalty programs, specializing in personalized engagement using micro-incentives, AI & gamification to support and reward healthy living. Optimity has released 6 scientific publications on behaviour change and incentivizing health in large populations. We utilize predictive analytics to provide users with a health score and recommend customized content to help them achieve their health goals.

News & Updates

See the latest Optimity news.

About Optimity

Optimity is an award-winning software company built by gamification experts, behavioural scientists, and health data professionals. We create engaging, scalable products that help our members proactively live a better life. For more information, visit

Source: Optimity

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