InsurTech Spotlight: Messagepoint


Company: Messagepoint


Business Category: A technology provider of InsurTech tools to insurance practitioners

Maturity Status: Mature (more than 3 years since product went into production)

Product or Service: Messagepoint – SaaS-based Customer Communications Management (CCM) solution, and Rationalizer – SaaS-based AI-powered content migration and optimization

Area: Property & Casualty and Life & Health insurance

Our award-winning Customer Communications Management (CCM) platform gives non-technical business users such as marketers, CX teams and product owners intelligent control over the complex content in customer communications to achieve unparalleled speed, efficiency in operations while also improving the customer experience through advanced personalization, content optimization and content re-use capabilities.

What makes us an InsurTech:

Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring and managing business-critical on-demand, interactive and batch communications, such as claims communications, letters and email correspondence, policy documents and more, across all platforms and channels.

Major features & technology used:

Messagepoint and Rationalizer harness the power of AI and machine learning through the Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), to enable unique, intelligent approaches to content migration, optimization and management.

News & Updates

See the latest Messagepoint news.

About Messagepoint

Founded in 1998, Messagepoint has grown from its beginnings as a top global Customer Communications Management (CCM) integrator to become a leader in the CCM solutions due to our unique ability to intelligently migrate, manage and optimize complex content. For more information, please visit

Source: Messagepoint

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