InsurTech Spotlight: FitInsured

FitInsured

Company: FitInsured

Website: fitinsured.ca

Business Category: A technology provider of InsurTech tools to insurance practitioners

Maturity Status: Emerging (actively in the marketplace but product is not in production)

Product or Service: Personalized health insurance (New Business Models / P2P in Community)

Area: Life & Health insurance

FitInsured is a startup that aims to provide personalized health insurance policies based on individuals’ health and lifestyle data collected from wearable technology and health tracking apps. The platform integrates with popular wearable devices and apps to gather data on physical activity, sleep patterns, heart rate, and other health metrics. This data is then used to offer customized insurance policies that take into account each user’s specific health needs and risks.

What makes us an InsurTech:

Fitinsured platform works through five key steps:

  • integration,
  • customized insurance,
  • health coaching & rewards,
  • data privacy & security, and
  • marketing & customer acquisition.

Major features & technology used:

Predictive analytics: FitInsured plans to integrate wearable technology and health tracking apps in the Canadian market by identifying popular devices and developing an API to collect data. Data privacy and security measures will be implemented to protect users’ personal health information. The benefits of integrating wearable technology will be communicated to potential customers to highlight the personalized policies and convenience it offers.

About FitInsured

FitInsured is a startup that aims to provide personalized health insurance policies based on individuals’ health and lifestyle data collected from wearable technology and health tracking apps. For more information, please visit fitinsured.ca.

Source: FitInsured

→ back to the InsurTech Spotlight index