InsurTech Spotlight: BluInsurance

BluInsurance, powered by Zoho, by Bluroot CRM Software Solutions

Company: BluInsurance


Business Category: A technology provider of InsurTech tools to insurance practitioners

Maturity Status: Startup (less than 3 years since product went into production)

Product or Service: Comprehensive digital platform for commercial insurance brokers

Area: Property & Casualty insurance

BluInsurance is an software product focused on digitally-enabling every step of the commercial insurance process for a broker from the exchange of data to creating and tracking quotes. Many current InsurTech companies focus on assisting carriers, and the few InsurTech companies that help brokers are focused on personal lines. At BluInsurance, we believe that commercial insurance will allow brokers to thrive into the future, and our mission is to enable them to do so.

What makes us an InsurTech:

BluInsurance is a digital, cloud-based platform that assists brokers with the process of identifying a prospect or referral and converting them to a closed policy. With a particular focus on commercial insurance, BluInsurance provides brokers with simple webforms that can be used to collect customer data. The collected data is then used to prepare simple PDF quotes to submit to selected underwriters. BluInsurance’s powerful database architecture makes it easy to track submissions to keep all parties involved accountable. Finally, for online brokers, BluInsurance captures online inquiries and notifies the producer so that the entire prospect conversion process is managed through a single platform.

Major features & technology used:

BluInsurance is built on the Zoho suite of products, which is a global leader in cloud-based technology. Through using this platform, BluInsurance has access to predictive analytics through Zoho’s built-in artificial intelligence, Zia.

Beyond this, BluInsurance focuses on connectivity with 3rd party applications through the data interchange with broker management systems as well as integrations built using REST API.

About BluInsurance

BluInsurance is a software product built under the parent brand of BluRoot. BluRoot is a top Zoho consultant in Canada that has over 6 years of insurance knowledge and expertise. The BluInsurance InsurTech product was built to address the rapidly evolving broker channel in Canada by empowering brokers through a simplified commercial insurance process. For more information, please visit

Source: BluInsurance

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