InsurTech Spotlight: aha insurance

aha insurance

Company: aha insurance


Business Category: An insurance practitioner (insurer, MGA, broker, agent)

Maturity Status: Mature (more than than 3 years since product went into production)

Product or Service: 3-minute home & auto quotes with guaranteed pricing and online purchase

Area: Property & Casualty insurance

Business description:

We’re like a breath of fresh air. We tell it like it is, scrap the jargon for real talk, and go where other insurance companies are afraid to go.

At aha insurance, we’re not just changing the way insurance is sold. We’re changing the way it’s experienced. After listening to what insurance customers wanted for years, the founding members of aha insurance pooled their 200+ years of combined experience to change how the industry works. We thought it was time.

Our mission is simple, when we anticipate our customers’ needs to provide the best policies in the simplest form, speak in clear, everyday language that’s consistent from one touch point to the next, when we empower our customers with the freedom to define their own experiences…that’s truly the aha way.

We are a licensed brokerage with a wide product selection. As a licensed brokerage we have multiple insurance companies to provide greater choice and the best price.

We are a true omni-channel with dedicated licensed brokers to assist. We’ve got a sophisticated user experience and user interface while offering a superior customer service platform. We’ve adopted a mobile first approach and we leverage world class technology tools.

What makes us an InsurTech:

Our custom-built, fully integrated digital platform supports the entire aha insurance operation and customer experience, providing a fresh home and auto insurance offering that allows customers to quote and purchase our products in a single online transaction in under 7 minutes, using any device.

The platform leverages external data, a sophisticated user experience, and a fully integrated omni-channel platform offering products and solutions from a variety of carrier partners.

Major features & technology used:

aha insurance creates accurate guaranteed quotes by leveraging external data for instant driver and insurance histories, vehicle details or home replacement cost valuations. It dove-tails these against advanced underwriting rules from multiple insurance providers to create an instant guaranteed quotes for buyers in Ontario, Alberta and British Columbia.

  • Full integration with the driver abstract and insurance history databases and insurance carriers to combine quote speed with accuracy, producing a 3-minute quote process.
  • Live customer assistance from artificial intelligence powered by natural language processing and machine learning capabilities for instant and scalable customer service.
  • An omnichannel purchase experience lets customers quote and purchase in a single online session, or they can pivot into a conversation with one of our brokers. Customers can pick up right where they left off to modify their quotes and policies on their own or speak to one of our brokers to complete their purchase.

News & Updates

See the latest aha insurance news.

About aha insurance

Launched in 2017, aha insurance is the first insurance brokerage in Canada to let buyers quote, purchase, and manage their car and home insurance policies entirely online. Based in Waterloo, Ontario aha is a privately held company committed to providing a better, faster, and easier way to experience insurance.

Customers are serviced by Ignite Services Inc., which collectively brings over 200 years of experience in the insurance industry. Ignite Services Inc. is backed by a strong and reputable Canadian financial holdings company, Southampton Financial Inc.. Southampton’s principals are recognized for creating robust and successful insurance distributors in the Canadian marketplace.

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Source: aha insurance

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