InsurTech Spotlight: aha insurance

aha insurance

Company: aha insurance


Business Category: An insurance practitioner (insurer, MGA, broker, agent)

Maturity Status: Startup (less than 3 years since product went into production)

Product or Service: 3-minute home & auto quotes with guaranteed pricing and online purchase

Area: Property & Casualty insurance

Business description:

aha insurance is on a mission to make it easier for Ontario’s drivers, homeowners and renters to buy insurance. We have created a brand-new experience for Ontarians to buy insurance online in minutes, providing full transparency about coverage options and pricing with full omni-channel support.

What makes us an InsurTech:

Our custom-built, fully integrated digital platform supports the entire aha insurance operation, providing a fresh home and auto insurance offering that allows customers to quote and purchase our products in a single online transaction in under 7 minutes, using any device.

The platform leverages external data, a sophisticated user experience, and a fully integrated omni-channel platform.

Major features & technology used:

aha insurance creates accurate guaranteed quotes by leveraging external data for instant driver and insurance histories, vehicle details or home replacement cost valuations. It dove-tails these against advanced underwriting rules from multiple insurance providers to create a instant guaranteed quotes for Ontarians.

  • Full integration with the MTO driver database and insurance carriers to combine quote speed with accuracy, producing a 3-minute quote process.
  • Live customer assistance from artificial intelligence powered by natural language processing and machine learning capabilities for instant and scalable customer service.
  • An omnichannel purchase experience lets customers quote and purchase in a single online session, or across several. Customers can pick up right where they left off to modify their quotes and policies on their own.

News & Updates

See the latest aha insurance news.

About aha insurance

Launched in 2017, aha insurance is the first insurance brokerage in Canada to let Ontarians quote, purchase, and manage their car and home insurance policies entirely online. Based in Waterloo, Ontario it is a privately-held company committed to providing a better, faster and easier way for Ontarians to experience insurance.

Customers are serviced by Ignite Services Inc., which collectively brings over 200 years of experience in the insurance industry. Ignite Services Inc. is backed by Ignite Holdings, a leader in advancing insurance services in the UK, Asia, and North America. It is internationally recognized for establishing and fostering businesses that meet the needs of insurance customers in digitally-focused markets.

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Source: aha insurance

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