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Canadian Millennials Most Likely to Travel Uninsured

Allianz Global Assistance data reveals the need for better understanding of travel insurance Toronto, ON (July 19, 2017) – According to Allianz Global Assistance, more than forty per cent (43.4%) of Canadian travellers who report not acquiring travel insurance every time they leave the country were younger Canadians, aged 18-34. The data, gathered for Allianz… Read more »

Millennials Leading the Way for Digital Transformation

With 75% of the workforce expected to be made up of digital natives by the year 2025, digital communications are becoming more and more important. I’m not a millennial, but I live with a few of them, and I have noticed some differences. Big Group/Big Differences.  Big Dollars/Big Opportunities. At first I didn’t buy into… Read more »

A Midsummer Musing on Millennials, Boomers, Technology, and Insurance

It is hard to underestimate the impact that ‘Millennials’ (born between 1980 and 2000) are having on business generally, and marketing specifically.  Every day we see exhortations such as,  “Millennials are a major target … Reaching them via digital is critical.” Interestingly, we might already know a fair bit about this demographic from personal experience…. Read more »