- Where Insurance & Technology Meet

Grey Cup Sign Up Contest offers ultimate CFL fan experience

belairdirect launches contest to take fans to the 105th Grey Cup Championship Toronto, ON (Oct. 23, 2017) – As an official sponsor of the CFL, belairdirect is putting the spotlight on the fan with the belairdirect Grey Cup Sign Up Contest granting two winners the ultimate fan experience at this year’s championship. This exciting contest, running… Read more »

belairdirect launches app to reward good driving with discount on insurance

Good driving has its merits Vancouver, BC (Sept. 26, 2017) – Many of us take pride in being good drivers and to help reward these drivers in Alberta and British Columbia, belairdirect is launching a new app called automerit. Besides the bragging rights of being a good driver, the automerit app assesses customers’ driving skills,… Read more »


Canadians’ Driving Habits Might Not Be As Good As They Think

belairdirect survey uncovers Canadians’ willingness to change driving habits for the right incentive Toronto, ON (Aug. 14, 2017) – While most Canadians think they are good drivers, their habits behind the wheel might indicate otherwise. A new belairdirect survey by Leger Research shows the majority of Canadians (95%) think they are good drivers, but surprisingly 93%… Read more »

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Moving Beyond the ‘Trust’ Factor: Challenging the Traditional Marketing Approach

In the insurance industry, one marketing priority has always stood out: building trust. Trust is what allows consumers to feel good about choosing a certain brokerage or brand over another. It’s how positive word of mouth spreads and how awareness is established. But is trust enough to capture the loyalty of an increasingly informed audience?… Read more »

Insuring the Digital Economy (Part 1): New Modes, New Methods

Insurers are realizing that the new digital economy is a prospect for growth (beyond cyber insurance). But insurers are also finding that they have to take different approaches to be successful in this world — and it involves making the insurance meet new demands. We’ll look at two examples. In this post (part 1 of… Read more »

Telematics: Thinking Beyond Discounts

Telematics insurance announcements continue for Canada.  Up to this point, the enticement for drivers has been price.  However, there are indicators that price efficiency is only a start for customer engagement with Usage-Based Insurance (UBI) programs. The Technology Conference will provide a forum for examining alternative approaches.  In a run up to that, we… Read more »