Back in the dying days of 2015, I posted on insurance organizations that were in the process of disrupting themselves. So where did we end up? Let’s take a look at the journey and see where we stand and where we are going. Are we behind the times? Insurance organizations have been tagged as laggards… Read more »
Can we Crack the Insurance Shopper’s Genome With Half the DNA Sequence?
Experts suggest that the consumer digital journey is similar in complexity to genome sequencing. If that’s true, why do segments of the insurance community feel that they can get all of the information they require with only half of the data that’s available? We’d like your thoughts on this. Earlier this month, two McKinsey & Company experts… Read more »
Does the Big Data Future Start with One Step Back?
The old saying, “Data Rich, Information Poor,” seems more applicable today than when it was first coined. Paradoxically, at the same time as we are facing data avalanche, the most important tool to exploit 21st-century data might be one that has been around for more than three decades. However, this “one step backward” approach may… Read more »
Personalized Marketing: What Do We Know and When Do We Know It?
Reading between the lines of some recent reports, I am starting to think that the more we learn about personalized marketing, the less we know about how to implement it. Fortunately, there is an opportunity to pose questions to leading experts next week. I hope you can join me to ask your own questions and… Read more »
SalesForce.com and Insurance: Putting a Many-Headed Hydra into the Game
After attending Dreamforce — the annual Salesforce.com in-person event — and listening to several presentations from insurance users, we believe that the use of SalesForce.com products and services has the potential to be as powerful as the business strategy it supports. If you are using or evaluating SalesForce.com, we are interested in your impressions. A… Read more »
The New Reality of the Insurance Marketing Function
As a longtime insurance expert, I’ve noticed interesting changes taking place in the industry. While insurance carriers continue spend a large portion of their technology budget on underwriting, policy administration and claims, the marketing function is emerging in importance. The Rise of the CMO We’ve seen dramatic changes taking place on the Life insurance side…. Read more »
