How to Bring the Human Connection to Digital Insurance in Canada

With the initial disruption of the pandemic now past, the insurance industry is looking to modernize how insurers and broker dealers interact with clients. Traditionally, carriers and agents relied on face-to-face meetings with customers to complete business applications, disclosures and policies, and insurance claims. But in our increasingly remote world, consumers have come to expect the ability to conduct business remotely, with any device they choose, and at their own convenience.

Despite a surge in all-things “digital”, customers still value the human connection. That’s why a human-digital hybrid model is an important combination for replicating the in-person experience.

In this webinar, we’ll share examples of how Canadian insurers can bring the human connection to digital insurance processes.

Key takeaways will include:

Developing a hybrid model to address new and evolving consumer behaviors in a remote-first world;
Replicating in-person interactions through digital platforms that integrate e-signature, videoconferencing, identity proofing, and rich collaboration capabilities;
The role of advisors and agents in remote channels;
How a hybrid model will build a stronger connection and loyalty with consumers over time.

Watch the webinar recording or scroll down to learn more about the speakers.

Mary Ellen Power
Vice President of Marketing,
OneSpan

Mary Ellen has over 25 years of experience leading marketing teams and strategy for technology companies. In her role as VP of Marketing at OneSpan, her team is charged with content development, marketing technology operations and lead generation through to the business development of early stage opportunities. In addition to her primary job functions, Mary Ellen spends as much time as possible talking to customers about their needs and experiences with the company’s portfolio of digital identity, e-signature and anti-fraud solutions.

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