We know a 1% reduction in lapse rates equals millions of dollars in revenue but how to achieve it? By treating policy holders as individuals. Policy holders are no longer responding to unrelated campaigns but rather expect a two-way dialogue. Smart Insurance Marketers are now deploying new event-trigger based marketing strategies that capitalize upon optimal moments within the individual customers life cycle and are seeing amazing results. Leading analysts indicate that event-triggered marketing can potentially save 80% of your direct mail budget and drive response and conversion rates that are five times higher than that of traditional mass-marketing campaigns.
Register for this webinar to also learn what experts are advising for defining your trigger marketing roadmap and how you can realize the benefits of adopting trigger based marketing within your own organization.
Reaching your customers at the right time can make all the difference!
A Q&A session will follow the presentation.
Jeffrey M. Nicholson, VP of Product Marketing, CAI, Pitney Bowes Business Insight
Jeff Nicholson is responsible for the global product marketing strategy and messaging for Pitney Bowes Business Insight’s customer analytics and interaction solutions.
Regarded as a thought leader in his field, Jeff works closely with industry analysts including Gartner and Forrester and is a frequent presenter upon topics including event-triggered marketing, predictive customer analytics, opt-out management, multi-channel campaign management, and customer-centric CRM strategies.