Top insurance trends to watch in 2026: New Insly report reveals all

Insly’s Insurance Trends Report 2026 highlights the biggest trends shaping the global insurance sector this year

Tallinn, Estonia (Jan. 15, 2026) – Insurers and MGAs must have eight key trends on their radar in 2026, according to a new report by Insly, the low-risk, enterprise-grade insurance software provider.

The Insly Insurance Trends Report 2026 reveals the biggest issues, market forces, and technologies that will shape the global insurance sector in 2026. Drawing on insights from leading voices in the insurance and MGA space, it delves into topics spanning the macro-economy, distribution strategies, the data challenge, and, of course, AI.

Following moderate growth in 2025, reports suggest that change is on the horizon for the insurance sector. In its annual Sigma report, Swiss Re recently warned of “shifting sands” – predicting slower growth for the coming 12 months. This, combined with market saturation and tough competition, means insurers and MGAs must think outside the box to innovate, expand revenue streams, and increase margins.

Insly’s new report explores the biggest opportunities and threats to come in the next 12 months, including:

  • How will AI progress, and who will be the winners?
  • Where will insurtech innovation create the biggest gains for insurers and MGAs?
  • How will market shifts influence capacity?
  • Which distribution strategies will drive the greatest competitive advantage?
  • Why overcoming data challenges is the key to getting ahead.

Risto Rossar, Founder and CEO of Insly, commented: “A crowded insurance market and tough economy mean differentiation is harder than ever for insurers and MGAs. But during slower economic times, innovation becomes even more important. With growth no longer guaranteed, management teams and business owners must think outside the box by catering to emerging risks, utilising innovative technologies, and forging new partnerships to reach untapped markets and expand revenue streams. Innovation doesn’t always mean high-risk, and being fast to tap into the right trends and technologies can put insurance companies and MGAs a step ahead.”

For more information, download Insly’s Insurance Trends Report 2026.

About Insly Ltd.

Insly is not just insurance software – it is us. With over a decade of experience in insurance services and software development, we are truly in our element. Our goal is to make insurance easy to understand, manage and buy for both service providers, as well as end users. Insly is a spin-off from IIZI Group – most successful insurance broker group in CEE region starting from 2000. For more information, visit insly.com.

SOURCE: Insly Ltd.

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