New research report on Canadian consumer preferences and embedded insurance
Toronto, ON (Oct. 16, 2024) – Duuo by Co-operators is pleased to announce the launch of its Embedded Insurance Report 2025. This new study breaks down the concept of embedded insurance and highlights the way non-insurance brands can get in on the action.
Key findings throughout the report make it clear that embedded insurance has the potential to create new growth channels for Canadian brands that add insurance to their overall value proposition.
“There’s been so much buzz around embedded insurance over the last few years, and this report gives Canadian brands direct insight into the ways they can benefit from an embedded insurance solution, especially when they have the right partner,” says Ryan Spinner, Vice President of Duuo by Co‑operators.
He continued, “While most Canadians probably aren’t familiar with the term yet, our research shows a clear interest in purchasing insurance through embedded experiences, which is really encouraging.”
Focusing on the home and auto industries, the report examines Canadians’ growing expectations from their favourite brands, including the desire for additional rewards and services. It also showcases Canadians’ openness to exploring new insurance options from trusted brands.
Whether an organization creates its own insurance brand or leverages the brand of an insurance partner, the report makes it clear that Canadians need to feel confident that they’ll be supported.
Duuo by Co‑operators is actively working with Canadian brands and is eager to connect with more organizations with high brand trust, digital scalability, and organic customer journey connections.
Download the report: Duuo by Co-operators Embedded Insurance Report 2025.
Introduction to the Report
With so much buzz around the innovations in embedded insurance, we decided to survey over 1,200 Canadians to connect the dots between consumer preferences and the opportunities for non-insurance brands to jump into this emerging space.
While the average Canadian has probably never heard the term “embedded insurance”, there are driving indicators we can focus on to determine if the embedded insurance value proposition appeals to them.
Why is embedded insurance trending?
In short, because the technology has finally caught up to the vision. Now that customers can simply select an insurance package and “add to cart” with their plane tickets, it’s a game-changer for all parties involved:
- It fulfils a job the customer wants done.
- It expands the overall value prop of the airline.
- It opens a new distribution channel for the insurance partner.
What does this report show Canadian brands?
From buying a home to insuring a car, there will always be a need to protect the assets we value most. What is changing is how Canadians can access insurance coverage.
In leveraging consumer insights, we’re able to expand on the potential embedded insurance has to create new revenue and increase customer retention for Canadian brands that add insurance to their overall value proposition.
The four key findings overwhelmingly revealed by the survey show that Canadians …
- Want more control over their insurance rates
- Want to be rewarded more for their brand loyalty
- Need to trust a brand before buying insurance
- Are open to purchasing insurance through embedded experiences
To learn more, download the full report: Duuo by Co-operators Embedded Insurance Report 2025.
Explore partnership programs or get a quote from Duuo by Co-operators.
- Learn more about Duuo in the InsurTech Spotlight.
About Duuo
Established in 2018, Duuo by Co-operators is an embedded insurance leader with a focus on partnership distribution. Through APIs, partners can seamlessly embed the insurance experience directly into their app, platform, or website. Clients purchasing coverage through partnered platforms enjoy easy access to reliable coverage, all backed by over 75 years of proven insurance expertise and award-winning service. For more information, please visit duuo.ca.
About Co-operators
Co-operators is a leading Canadian financial services co-operative, offering multi-line insurance and investment products, services, and personalized advice to help Canadians build their financial strength and security. Co-operators has more than $58 billion in assets under administration. Co-operators has been providing trusted guidance to Canadians for the past 78 years. The organization is well known for its community involvement and its commitment to sustainability. Achieving carbon neutral equivalency in 2020, the organization is committed to net-zero emissions in its operations and investments by 2040, and 2050, respectively. Co-operators is also ranked as a Corporate Knights’ Best 50 Corporate Citizen in Canada. For more information, please visit www.cooperators.ca.
Source: Duuo by Co-operators
Tags: duuo, embedded insurance, InsurTech, InsurTech Spotlight, survey
