A.M. Fredericks Underwriting Management Ltd. Announces Rebranding as SWG Specialty Underwriting Services Ltd.
Toronto, ON (Sept. 4, 2024) – A.M. Fredericks Underwriting Management Ltd. is please to announce that, effective September 3, 2024, we are rebranding as SWG Specialty Underwriting Services Ltd. This strategic rebranding follows our recent acquisition by South Western Insurance Group Ltd. (SWIG) and marks our continued dedication to growth and excellence.
With over 30 years of experience in providing high-risk hard-to-place insurance coverage, A.M. Fredericks Underwriting Management Ltd. has long been a leader in Canada’s insurance sector. The rebranding to SWG Specialty aligns with SWIG’s values and enhances our ability to deliver superior insurance solutions to brokers across Canada.
“Our new brand image represents ‘SWG Specialty’s’ commitment to becoming an icon for change and innovation, while still being part of the growth of the SWIG group. In this transition, brokers will continue to enjoy the same level of excellence and dedication they have come to expect. With this new brand, we intend to provide our broker partners with a broader scope of products and innovative solutions for hard-to-place business.” says Ghazal Hamid, SWG Specialty’s President.
Incorporating the golden yellow from the former A.M. Fredericks brand, our new logo symbolizes energy, optimism, and innovation, while the iconic SWIG compass reflects our forward-thinking approach. Until June 2025, the logo will include the tagline, “Formerly AM Fredericks Underwriting,” serving as a transitional element during this period of change.
Visit our updated website at swgspecialty.com to explore our new brand identity and learn how our expanded services and niche solutions, including tailored insurance coverage for industries such as snow removal, roofing, and motor truck cargo, can enhance your ability to meet your clients’ needs.
About South Western Insurance Group Limited
South Western Insurance Group is a Managing General Agent offering a broad range of insurance solutions for specialty, program, and hard-to-place businesses, such as commercial property, commercial general liability, professional liability, healthcare and life sciences insurance. Since 1961, we have proudly provided underwriting expertise to independent insurance brokers across Canada. For more information, visit swgins.com.
SOURCE: SWG Holdings
Tags: A.M. Fredericks, rebrand, South Western Insurance Group (SWIG)
