Sfara announces Instant Trip Start to accompany its All-Speed Crash Detection with ZeroMotion

Sfara’s next step covering the most common crash scenarios that others miss

Sfara continues innovating against the market’s existing commodity crash detection solutions. Sfara has combined its previously announced ZeroMotionTM crash detection with their new Instant Trip Start feature, which includes attributing drivers to vehicles with no additional hardware.

Hoboken, NJ (June 13, 2024) – With the release of SDK7, Sfara further widens its substantial lead against competitive crash detection solutions in covering the most common real-world crash scenarios that others miss. This coverage not only saves lives, but also improves enterprise economics, such as for First-Notice-of-Loss in the insurance industry.

Sfara already owns the industry’s only crash detection that offers detection and reporting at all speeds, plus when the vehicle is not moving. With that alone, Sfara’s technology covers the additional 70 percent of collisions that other solutions miss. By adding Instant Trip Start to ZeroMotion, Sfara can now provide crash detection the moment customers start their vehicles (with no installations, upgrades, dongles or tags).

This is important because industry analysis has revealed that an astounding 25 percent of all collisions occur within 180 seconds of the start of driving. Further corroborating this is additional research showing that 23 percent occur within one mile of home. Plus, 20 percent of collisions occur in parking lots.*

Despite the enormous percentage of collisions, damages, and injuries that occur within these scenarios, only Sfara has overcome the complexities of reliably detecting and reporting crashes within them.

Instant Trip Start with driver attribution is the next step in overcoming these barriers. Most solutions start analyzing data to determine if a trip has started once the vehicle is in motion and has reached some milestone, like a trigger speed or velocity, or the crossing of a geofence. Some even rely on the internal operating system’s API, with varying degrees of effectiveness. All these approaches, by definition, miss the beginning of trips wherein a high percentage of collisions occur.

Another important aspect of Sfara’s Instant Trip Start is the fact that it provides driver to vehicle attribution, which has been extremely problematic for the industry to implement, most having to rely on additional aftermarket or other hardware installations, which hinder program success. Sfara’s attribution techniques will greatly assist insurance companies with the accuracy of FNOL, UBI and fraud mitigation.

As always with Sfara’s smartphone-based solutions, no additional hardware or installations are required by the end user.


* Data provided is sourced through NTHSA, National Safety Council, National Library of Medicine, Dolphin Technologies, Progressive Insurance, or Journal of Safety Research, unless otherwise annotated. Contact us with any questions.

About Sfara

Fortune Brands Innovations, Inc. (NYSE: FBIN), headquartered in Deerfield, Ill., is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. The Company’s growing portfolio of brands includes Moen, House of Rohl, Aqualisa, Emtek, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe, Yale residential and August. For more information, please visit www.FBHS.com.

Source: Sfara

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