Trufla and SEH Computer Systems Inc. Partner to Enhance Digital Distribution of Insurance Products

Calgary, AB (Jun. 12, 2024) – Trufla, one of Canada’s top broker technology providers, is proud to announce a transformative partnership with SEH Computer Systems Inc., a specialist in tailored software solutions for the property and casualty insurance sector. This alliance leverages SEH’s Titan system, and Trufla’s innovative truMarket platform. Together, they will enhance the digital distribution of insurance products, streamline operations and improve access for brokers and agents.

By integrating Trufla’s truMarket platform with SEH’s system, this alliance will transform the way insurance products are accessed and delivered, enabling a faster, more streamlined digital distribution process. This integration is set to empower brokers and agents with real-time access to insurance products and rates, facilitating better service to end consumers.

Sherif Gemayel, Trufla’s CEO, highlighted the importance of this partnership, stating, “Combining our truMarket product distribution technology with SEH Computer Systems, we are set to revolutionize the distribution landscape, providing brokers and agents with tools they need to succeed in today’s digital-first environment.”

Mark Ross, CEO of SEH Computer Systems added “We are excited to be partnering with Trufla to address the long-standing challenges of fully integrating the experience between brokers, agents and carriers.”

This partnership brings mutual carriers onto Trufla’s platform, simplifying the process for them to expose their rating to brokers and enhance connectivity capabilities. This collaboration will drive more premium volume through these mutuals, providing mutual agents and brokers with access to a unified system that offers accurate, faster ratings and a streamlined, customer-first digital process.

Learn more about truMarket CRM here.

About SEH Computer Systems

SEH Computer Systems Inc. is a preferred vendor for Property and Casualty insurers in the Mutual Insurance space across Canada. SEH continues to successfully address the changing needs of its clients by offering tailored solutions, comprehensive support, and active participation in product direction. SEH is dedicated to delivering a comprehensive insurance system that fulfills all the requirements of a Property and Casualty insurance company. An uncompromising commitment to user satisfaction and the quality of their product continues to enable them to lead clients into the future they envision for their companies. For more information, please visit

About Trufla

Originating in the insurance sector, Trufla has expertly integrated real-world insurance knowledge with advanced AI technologies to design tools that revolutionize the distribution process. With a global client base exceeding 200, Trufla is committed to leveraging AI to empower distributors to thrive and expand in an increasingly digital world. Trufla’s innovative product suite includes an AI-driven customer self-service platform, comprehensive sales and customer management solutions, digital marketing strategies, and AI-fueled data insights. Boasting a diverse team of over 100 specialists in insurance, web development, AI, app development, and UX, Trufla has rapidly emerged as a premier AI-centric Insurtech provider in Canada, earning the title of 2022’s Best Insurtech Provider by Insurance Business Canada. For more information, visit

SOURCE: Trufla Technology Ltd.

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