Blanket Partners with Humania on Simplified Term Life Insurance

Montreal, QC (Apr. 23, 2024) — Blanket Life, a digital-first insurance provider and online broker of life insurance and property & casualty insurance products, is pleased to announce the launch of its Simplified Issue Term life product in partnership with Humania Assurance.

“We are delighted about our collaboration with Humania to bring this exciting term product to life for Canadian families” said Elizabeth Leah Lipkowitz, Founder and Chief Product officer of Blanket. “This product has competitive pricing in line with fully underwritten products and requires no medical exams. It has never been so easy, accessible or affordable to buy term life insurance. Families can sleep easy in less than 5 minutes knowing they are covered with a product and carrier they can trust.”

The launch of this new Canadian product fits into Blanket’s strategy to digitize insurance products and make the purchase of insurance more seamless. “We are eager to deploy our innovative simplified issue term life product and continue our journey to digitize the insurance world while responsibly protecting families with coverage they can count on” Lipkowitz continued. “This marks the first step on our life insurance road in Canada to simplifying the way people protect what matters most to them.” We invite them to come under our Blanket and sleep soundly.

“We’re thrilled about this new partnership,” says Nicolas Moskiou, CEO of Humania. “It signifies a major step into making insurance always more accessible for Canadians. Working alongside such inspiring teams who prioritize easy-to-understand solutions for their clients is a privilege.”

About Humania Assurance

Humania Assurance is one of the oldest and most stable life and health insurance companies in Canada. We design innovative insurance solutions at a competitive price and with a streamlined process that makes them easier to access. To date, our various insurance products and services protect hundreds of thousands of Canadians. Humania’s vision is to give peace of mind to everyone through innovative solutions. In order to achieve this goal, we are committed to offering a human experience above all through the consistent efforts of our trusted employees, as well as our strong distribution network and innovative partnerships such as Blanket. For more information, visit

About Blanket

Blanket is a digital-first, one-stop-shop insurance platform that offers clients best in class, digital insurance products. Blanket is partnered with leading insurance companies in the United States and Canada to bring the best insurance products and services to its client base, all under one Blanket.. For more information, visit

Source:Humania Assurance

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