Branding shift will grow customer awareness, align with General Motors’ values and strategies
Latest decision follows a shift in strategy from an agency model to a full-stack carrier, with the insurance unit now wholly owned by GM Financial
Fort Worth, TX (Jan. 17, 2024) – GM Financial has announced that its OnStar Insurance brand will undergo a transformation to General Motors Insurance, beginning in January 2024.
“Shifting to the GM Insurance name and branding will drive increased product awareness and understanding among GM customers and allows us to better reach these customers at key milestones in the vehicle ownership life cycle, ultimately providing an auto insurance product that is safer, smarter and more personalized,” said Andrew Rose, President of GM Insurance and Executive Vice President at GM Financial.
“Transitioning to GM Insurance establishes stronger alignment with General Motors’ core strategies and operations, allowing us to realize further enterprise-wide synergies,” he said.
GM Insurance is currently available in Arizona, Texas and Illinois, with growth and market expansion expected in 2024 and beyond.
GM launched OnStar Insurance in late 2020 with the promise of tailoring insurance rates to individual consumers based on their driving behavior and use of vehicle safety systems through the use of data collected about driving patterns such as hard braking and acceleration.
To get a quote or learn more about GM Insurance, visit its website.
About GM Financial
General Motors Financial Company, Inc. is the wholly owned captive finance subsidiary of General Motors Company and is headquartered in Fort Worth, Texas. For more information, visit www.gmfinancial.com.
About General Motors
General Motors Company is an American automotive manufacturing company headquartered in Detroit, Michigan.With more than 155,000 employees around the world, General Motors is a company with global scale and capabilities. For more information, visit www.gm.com.
About General Motors Canada
General Motors of Canada Company markets Chevrolet, Buick, GMC and Cadillac vehicles through our strong Canadian network of dealers, as well as OnStar services. GM Canada is headquartered in Oshawa, Ontario. For more information, visit www.gm.ca.
Source: General Motors Financial Company, Inc.
Tags: General Motors (GM), rebrand, United States (USA)
