John Hancock Announces Collaboration with ŌURA

Life insurer continues to expand leading health technology offerings and meaningful personal health insights through John Hancock Vitality Program; eligible life insurance customers receive exclusive discount on Oura Ring purchases

Boston, MA (May 16, 2023) – John Hancock, a unit of Toronto-based Manulife, expanded its industry-leading John Hancock Vitality Program through a new collaboration with ŌURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance. Through this collaboration, eligible John Hancock Vitality customers who have an Oura Ring and active Oura Membership will be able to connect to the Vitality program to earn rewards for healthy sleep and mindfulness practices, such as meditation and breathing exercises. Using the Oura Ring and related Oura App, participants can gain a strong understanding of the hours they sleep each night and the number of minutes they spend each day engaged in mindfulness.

The Vitality program is available across John Hancock life insurance policies, pairing long-term financial protection with tools, resources, and incentives to encourage small, everyday steps toward better health. The John Hancock Vitality Program rewards customers for their healthy choices and motivates them to live well every day. The program covers a broad spectrum of activities – including exercise, nutrition, sleep, and preventative care.

“When we look for new collaborators, we seek partners like ŌURA who share our vision of empowering individuals with customized technology that can enable measurable improvements in long-term health,” said Lindsay Hanson, Vice President, Head of Behavioral Insurance, Global Strategy and Delivery for Manulife and John Hancock. “The personalized information our customers can gain from Oura Ring to adjust their workouts or sleep habits is a fantastic example of the healthy choices Vitality reinforces and rewards.”

Oura Ring uses advanced sensor technology to deliver personalized sleep and health insights through a lightweight, non-invasive ring. The device monitors heart rate, heart rate variability, temperature, activity, and sleep. Paired with the Oura App that delivers individualized benchmarks, metrics, and data, ŌURA is designed to deliver unique insights that can help its members understand how daily activities impact overall health and encourage positive changes. John Hancock will not receive any individual health data or metrics from ŌURA.

“At ŌURA, it’s our belief that people need and deserve personalized health information and solutions. No two people are the same, and it’s this understanding that makes Oura Ring such an incredible tool; it provides information that is unique to each individual,” said Dorothy Kilroy, Chief Commercial Officer, ŌURA. “Life insurers are in a unique position because their relationship with their customers can span an entire lifetime — which means there is a significant opportunity for positive impact over time. We believe that by partnering with John Hancock, we will help many more individuals understand and improve their health.”

Through this collaboration, Oura Ring, which has a standard retail price starting at $299, will be available to all John Hancock Vitality customers for purchase at an exclusive 10 percent discount for eligible life insurance customers participating in John Hancock Vitality GO and a 15 percent discount for eligible life insurance customers participating in John Hancock Vitality PLUS. An Oura Membership is available for an additional fee from ŌURA and is required to earn Vitality Points.

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About John Hancock

John Hancock is a division of Manulife Financial Corporation. One of the largest life insurers in the United States, John Hancock supports more than ten million Americans with a broad range of financial products, including life insurance and annuities. John Hancock also supports US investors by bringing leading investment capabilities and retirement planning and administration expertise to individuals and institutions. For more information, visit

About Manulife

Manulife Financial Corporation (TSX/NYSE/PSE: MFC, SEHK: 945) is a leading international financial services provider, helping people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we provide financial advice and insurance, operating as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States. Through Manulife Investment Management, the global brand for our Global Wealth and Asset Management segment, we serve individuals, institutions, and retirement plan members worldwide. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong. For more information, visit

Not all offerings are available in all jurisdictions. All figures in CAD unless otherwise stated.

About Vitality

Guided by a core purpose of making people healthier, Vitality is the leader in improving health to unlock outcomes that matter. By blending industry-leading smart tech, data, incentives, and behavioral science, we inspire healthy changes in individuals and their organizations. As the largest global platform for behavior change, Vitality brings a dynamic and diverse perspective through successful partnerships with the most forward-thinking companies and employers. More than 30 million people in 40 markets engage in the Vitality program. For more information, visit

About ŌURA

ŌURA is the company behind Oura Ring — the smart ring that delivers personalized health data, insights, and daily guidance. With sleep as its foundation, Oura Membership fosters healthy habits to make wellness and recovery a mindful, daily practice. Validated against medical gold standards and driven by continuous monitoring of individual biometrics, the lightweight and comfortable Oura Ring is one of the most accurate wearables available. For organizations, Oura For Business connects individual well-being with collective outcomes by making performance measurable, actionable, and attainable. Founded in Finland with offices in Oulu, Helsinki, San Francisco, and San Diego, ŌURA has raised more than $350 million and is valued at $2.55 billion. For more information, please visit

The Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions/illnesses.

Vitality is the provider of the John Hancock Vitality Program in connection with policies issued by John Hancock. John Hancock Vitality Program rewards and discounts are available only to the person insured under the eligible life insurance policy, may vary based on the type of insurance policy purchased and the state where the policy was issued, are subject to change and are not guaranteed to remain the same for the life of the policy.

To be eligible to earn rewards and discounts by participating in the Vitality program, the insured must register for Vitality and in most instances also complete the Vitality Healthy Review (VHR).

The Oura Ring discount through the John Hancock Vitality Program is not currently available in New Mexico, North Dakota, New York, Vermont, Puerto Rico or Guam.

Insurance policies and/or associated riders and features may not be available in all states.

Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595.


Source: John Hancock