Trufla Joins CDAP to Empower Brokers with $100K+ in Digital Transformation Funding

Calgary, AB (Apr. 20, 2023) — Trufla is pleased to announce that they are now officially registered digital advisors for the Canadian Digital Adoption Program (CDAP), which is managed by Innovation, Science, and Economic Development Canada. As a result, insurance brokers, MGAs, and insurance related operations that fit the CDAP eligibility can work with Trufla to gain access to over $100,000 in government funding towards digitizing their business.

By joining the CDAP program, insurance brokers can apply for a $15,000 government grant (Stream 2) for Trufla to build a digital adoption plan. Even more, once the adoption plan is completed, brokers can access up to $100,000 in additional funding to execute the strategy within their organization.

This program will assist brokers to accelerate their digitization by providing them with a customized digitization strategy that encompasses various technologies tailored for brokers. By building their strategy, we aim to amplify client engagement, optimize operations, bolster sales and retention, and enhance their online presence.

Trufla’s digital advisors have decades of combined experience in the insurance industry. Advisors work with brokers on data, analytics, insights, automation processes, and more to help grow their business.

“We believe that investing in digital technology is essential for brokers to stay competitive, meet evolving client expectations, and drive sustainable growth,” said Sherif Gemayel, CEO of Trufla. As a registered Digital Advisor under CDAP, Trufla is committed to supporting insurance brokers in their digital journey.

There are numerous advantages to joining the Canadian Digital Adoption Program, including:

  1. Expert guidance on the adoption of digital
  2. Comprehensive digital assessments.
  3. Tailored strategies to address unique business needs and objectives.
  4. Training and resources to enhance digital literacy and build a digitally savvy workforce.
  5. Ongoing mentorship and support to ensure long-term success in the digital landscape.

CDAP enables insurance brokers to deliver more value to their clients, enhance operational efficiency, and strengthen their position in the market.

For more information about the program and how insurance brokers can benefit, please visit

About Trufla Technology

Born out of insurance, Trufla amalgamates real-life insurance experience with technology to create tools that enhance the distribution channel. With over 200 clients spanning the globe, Trufla’s aim is to be the technology that powers distributors to better compete and grow in an ever-evolving digital landscape. Trufla’s suite of products includes a data-driven customer self-service platform, sales and customer management, web and digital marketing, and AI powered data insights. With over 100 employees specializing in insurance, web development, AI, app development, and UI/UX, Trufla is quickly becoming one of the leading InsurTech providers in Canada and the 2022 winner of Insurance Business Canada’s Best InsurTech Provider. For more information, visit

SOURCE: Trufla Technology Ltd.

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