The Five Forces Influencing P&C Insurance Shopping

J.D. Power Insurance Intelligence Report

Troy, MI (Apr. 6, 2023) – The pace of change in the P&C industry has been increasing for years. Once considered a staid industry, largely rooted in past ways, internal forces within the industry have been motivating change at an ever-increasing pace. More recently, external factors have increased the scale and speed of change in the industry.

In this complimentary report, we explore five forces and trends that are creating a very different insurance shopping environment than what we saw just a few years ago.

  • Inflation is driving rates, and rates are driving shopping
  • UBI is taking a larger role in shopping
  • Insurers are targeting the most profitable customers
  • Insurers are pulling back as more consumers are shopping
  • Less satisfying claims experiences are influencing more consumers to shop

Access the report.

About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power is headquartered in Troy, Mich., and has offices in North America, Europe, and Asia Pacific. To learn more about the company’s business offerings, visit The J.D. Power auto shopping tool can be found at

SOURCE: J.D. Power

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