BrokerLink Announces New Acquisitions in Ontario & Alberta

BrokerLink acquires G. Kranz Insurance and Sims & Associates Insurance Services

Toronto, ON (Apr. 10, 2023) – BrokerLink continues to grow in 2023 with the acquisition of G. Kranz Insurance & Real Estate Limited (G. Kranz Insurance) and Sims & Associates Insurance Services (Sims Insurance), effective April 1, expanding the company’s services to additional customers in Eastern Ontario and Central Alberta.

Welcoming G. Kranz Insurance and Sims Insurance to the BrokerLink team

G. Kranz Insurance has served customers in the Ottawa Valley since it was established in 1930, offering tailored solutions for their home, auto, business, farm and marine insurance needs.
Sims Insurance has provided insurance coverage for peace of mind to Central Alberta communities for over 25 years, specializing in a variety of products for home, auto, condo, tenant, recreational vehicles and business.

“I am pleased to extend a warm welcome to our new team members from G. Kranz Insurance and Sims Insurance,” says Joe D’Annunzio, President of BrokerLink. “These insurance professionals will continue to provide personalized insurance coverage to customers, with the advantage of having access to the additional tools and resources available through BrokerLink’s network.”
Serving additional customers in Ontario and Alberta communities

In 2022, BrokerLink expanded in more than 20 communities in Ontario and Alberta, through the acquisition of several respected brokerages, including L & M Dallaire Insurance, Cryderman Insurance, D. G. Smith Insurance, Crowsnest Insurance, Tailor Made Insurance and Bow Valley Insurance, our largest acquisition in Alberta to date.

“We acquire brokerages that are active in their communities and aligned with our guiding principals of being customer-driven and giving back to local communities,” says Michael Stack, BrokerLink’s Vice President of Acquisitions. “Each acquired brokerage’s values and dedication to exceptional customer service are key factors in these transactions.”

BrokerLink is committed to contributing to the ongoing growth and success of the communities it serves and welcomes discussions with broker principals who are considering their succession options.

About BrokerLink

Since 1991 we’ve had a vision: to build a network of trusted insurance brokers across the country, working directly in the communities we serve. With more than 200 branches and 3,400 employees, we’re proud to say BrokerLink has become one of Canada’s largest property and casualty insurance brokerages.

Brokerlink Inc. is a subsidiary of Intact Financial Corporation (TSX: IFC), a certified Kincentric 2022 Best Employer in Canada. For more information, visit

Source: BrokerLink Inc.

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