TD Insurance launches TD Insurance for Business, bringing direct protection to business owners in Canada

#1 Direct-to-Consumer Insurer in Canada enters small business market as demand grows

Toronto, ON (Mar. 15, 2023) – TD Insurance is pleased to announce the launch of TD Insurance for Business, a new direct insurance product offering, tailored for small businesses in Canada. As the number-one direct-to-consumer insurer in Canada and the number-one affinity insurer in Canada, TD Insurance is leveraging its leadership position and expanding its services to offer insurance protection to business owners.

The small business market in Canada continues to grow. Ninety-eight per cent of all businesses in Canada are small businesses, representing a significant insurance demand and opportunity for TD Insurance to create a unique value proposition with a customer-centric direct advice-driven experience.

TD Insurance for Business will first be available in Ontario, with other provinces to follow and will provide tailored coverage for micro and small businesses across a number of industries, including retail, contractors, wholesale, business and professional services, and healthcare.

“We are thrilled to launch TD Insurance for Business to deliver legendary experiences to Canadian business owners,” said James Russell, Executive Vice President, President and CEO, TD Insurance. “We know there is unmet demand to provide protection to small businesses, and by leveraging our #1 direct-to-consumer operating model and expertise, it allows us to enter this market from a position of strength and extend protection to a new customer segment.”

Industry-Leading Protection

TD Insurance will harness its competitive strength, top-rated brand and trust of its existing customers to become a leader in the small business insurance market. Strategic investments made across contact centres, digital capabilities, claims and fraud management will benefit business owners with creative products and new services that continue to support TD Insurance’s customer-centric philosophy.

The new small business offering is a natural extension for TD Insurance and will meet the needs of more Canadians with advice-driven protection. Customized packages based on the specific industry segment will offer coverage options specific to the business including, Commercial Property, General Liability and Auto Insurance.

“We have become a leader in the insurance industry by offering simplified, tailored advice and coverage that best meet our customers’ needs,” continued Russell. “As we continue to deliver on our Mission to care for Canadian families, making it easy to get the best advice, protection and support in their moments of need, we are excited to extend our leadership to protect small business owners in Canada.”

accurately assessing claims in a matter of seconds, reducing the number of false positives and recognizing genuine fraudulent claims in real-time. We’re committed to keep delivering results and I can’t wait to see where this partnership will take us next.”

About TD Bank Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (“TD” or the “Bank”). TD is the fifth largest bank in North America by assets and serves over 26 million customers in three key businesses operating in a number of locations in financial centres around the globe: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD Insurance; U.S. Retail, including TD Bank, America’s Most Convenient Bank®, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in The Charles Schwab Corporation; and Wholesale Banking, including TD Securities. TD also ranks among the world’s leading online financial services firms, with more than 15 million active online and mobile customers. TD had CDN$1.7 trillion in assets on October 31, 2021. The Toronto-Dominion Bank trades under the symbol “TD” on the Toronto and New York Stock Exchanges. For more information, please visit

TD Insurance refers collectively to the following personal lines insurance companies within TD Bank Group: Security National Insurance Company, Primmum Insurance Company, TD General Insurance Company, TD Home and Auto Insurance Company and TD Life Insurance Company.

SOURCE: TD Insurance

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