Innovative Sentro platform picked by Humania Assurance for customer-centric group insurance administration

Sentro announces Humania Assurance as first North American customer

The operating system for group insurance now has customers in three countries, with more to come

Montreal, QC (Nov. 15, 2022) — Sentro, a leading New Zealand-based tech firm, is pleased to announce that Canadian life and health insurer Humania Assurance has selected the Sentro solution as its new core group insurance policy administration platform.

Sentro is a cloud-native, application programming interface (API)-centric solution platformed on Microsoft Azure and accessible from anywhere by insurers, brokers, employers and members. It allows insurers to configure group insurance products and plans, administer group and plan member policies, and manage complex group and plan member billing. It also enables plan member self-service through an integrated member portal.

“We are thrilled to welcome Humania to the Sentro family,” said Rob Ellis, Chief Executive Officer of Sentro. “Humania shares our belief that it should be easy for every employer to look after their people. We are really excited to be working with a partner who is so committed to bringing new customer-centred group insurance solutions into the Canadian market.”

Humania CEO Marc Peliel said that having looked at many platforms, Sentro was the clear choice for completing the digitalization of its product line. “The Sentro platform will be core into providing a customer centric experience at all times which is perfectly aligned with our business strategy. Such partnerships enable us to create innovative solutions that bring peace of mind to Canadians and help transform the Insurance industry.”

Humania was impressed by the Sentro platform’s focus on the plan member and customer experience, added Nicolas Moskiou, Executive Vice-president, Products, Innovation and Partnership, Humania. “It is also a modern platform technically, so it gives us the agility to incorporate it into our overall operation. We are happy to partner up with Sentro. Both companies having an easy to do business with an approach based on collaboration. It’s a perfect fit for innovation”.

The Sentro platform offers the most powerful solution on the market for managing group insurance and processing claims. The customer-centric solution integrates proven leading-edge technology and a progressive drug, dental and health claims adjudication and benefits administration system.

This complete group insurance solution encompasses customer engagement, billing, policy management, claims administration and fraud detection services. Sentro incorporates features such as rapid customer onboarding, powerful plan creation, automated renewals, brandable portals, prorated billing and voluntary and flexible benefits plans. The digital portal also supports the inclusion of non-insurance health and wellness programs, notably including mental health services.

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About Sentro

Sentro is headquartered in Auckland, New Zealand with customers and partners in New Zealand, Singapore and Canada. It offers mid-market insurers a unique, modern group insurance policy administration platform that makes it easier for them to delight their customers. It provides clients with the customized product and service experience they expect, without the administrative complexity in the back office. Sentro’s holistic approach, smart tech and domain expertise allow insurers to focus on delivering outstanding experiences to their group customers, rather than dealing with structural and technological issues relating to policy administration. Please visit us at

About Humania Assurance

With You for Over a Century. Humania Assurance is one of the oldest and most stable life and health insurance companies in Canada. We design innovative insurance solutions at a competitive price with a streamlined process that makes them easier to access. Humania’s vision is to bring peace of mind through innovative solutions. In order to achieve this goal, we are committed to offering a human experience above all through the consistent efforts of our trusted employees, as well as our strong distribution network and innovative partnerships. Together, let’s make insurance accessible! For more information, visit

Source: Sentro

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