Commercial Self-Service now Available with Launch of Trufla’s PowerBroker Integration

Toronto, ON (Sept. 7, 2022) — Trufla Technology is pleased to announce their most anticipated release of 2022: the truMobile integration with PowerBroker, one of the most widely used Broker Management Systems, globally. The integration will enable many new functions that will enhance both the customer and broker experience.

The most important new feature now available to all PowerBroker users is the ability for customers to view and manage their commercial insurance alongside their personal insurance.

“Our mission is to create an easy, frictionless experience for both the broker and the customer: It is a two-way relationship. We want the customer to have a central place for managing their insurance, and for the broker, to minimize and streamline their workflow,” says Sherif Gemayel, CEO of Trufla.

“We are delighted to work with Trufla and through this integration we are continuing to develop the PowerBroker system to enhance the functionality available to our users,” says Gregory Toothe, CEO of Zycomp and Acturis Canada.

Key new features of the integration include:

  • Displaying commercial policies in the customer app/portal
  • Displaying commercial certificates in the app and portal
  • Displaying fleet pink cards for every vehicle
  • Commerical COI
  • Commerical self-service requests and changes
  • Email communications and marketing noted in PowerBroker client file
  • Broker X-Ray renewal and other data results to be noted in PowerBroker client file

To book a 30-minute demo to see the above new features live, visit

With many more features already in development, Trufla is moving towards a plug and play model.

“We know that the BMS is essential to all broker operations which is why we’re creating and enhancing our tools to plug in and give the BMS superpowers,” says Gemayel. “We are increasingly moving towards an environment that is powered by data, which will drive growth and produce real, tangible results.”

Trufla recently built and launched the industry’s most powerful data parser that can analyze and translate data from many sources of downloads, making truMobile the most powerful customer communications tool available to brokers today.

About Trufla Technology

By brokers for brokers, Trufla amalgamates real-life insurance experience with technology to create tools that enhance the broker channel. With almost 200 clients spanning the globe, Trufla’s aim is to be the technology that powers brokers to better compete and grow in an ever-evolving digital landscape. Trufla’s suite of products include a mobile app and portal for customer service and engagement, lead management to increase sales and optimize ROI, and truWeb, a web platform designed to drive more leads to the brokerage. With over 70 employees specializing in insurance, web development, AI, app development, and UI/UX, Trufla is quickly becoming one of the leading InsurTech providers in Canada. For more information, visit

SOURCE: Trufla Technology Ltd.

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