Blink Parametric Expands Partnership With Blue Cross

Latest launch with Alberta Blue Cross® strengthens InsurTech’s foothold in Canada

Cork, Ireland (July 25, 2022) – Blink Parametric’s longstanding relationship with Blue Cross has expanded with the announcement that the benefits provider and wellness leader Alberta Blue Cross is rolling out its flight delay service. The partnership with the Alberta-based, not-for-profit that serves more than 1.8 million Albertans through group, government and individual plans holds special significance for Blink as Blue Cross was an early adopter of the Insurtech’s real-time parametric flight disruption solution back in 2018, leading the way for digital innovation in travel insurance cover.

Commenting on the announcement, Sid Mouncey, CEO of Blink Parametric said, “This is an exciting move with Alberta Blue Cross and we are delighted to further strengthen our partnership with Blue Cross across Canada. The travel landscape has certainly changed since our first Blue Cross outing in Ontario and Québec in 2018, as real-time travel solutions have since evolved to become mainstream and must-have. All facets of air travel are certainly stretched right now and proactive insurers like Alberta Blue Cross deploying customer-centric initiatives such as our flight disruption service are making strong headway in restoring the confidence of the travelling public.”

As a platform, Blink is designed to deliver real-time solutions to customers turning negative experiences into positive ones, whilst delivering operational efficiency on processing high frequency, low severity claims for our insurance partners. Alberta Blue Cross will be offering policy holders a service whereby individuals can register for flight delay cover up to one hour ahead of their departure time to receive access to an airport lounge for a delay of three hours or more and access to a hotel room for a delay of six hours or more.

This partnership was a culmination of excellent collaboration between Alberta Blue Cross, Blink Parametric and Red Consulting, one of Canada’s leading travel insurance and medical assistance consulting companies.

About Blink Parametric

Blink Parametric is an insurtech company that transforms its clients’ traditional offerings into superior service experiences with simple, intuitive and transparent parametric products. Its proven platform serves as the conduit for high frequency, low severity claims across Commercial and Travel as well as Climate and Energy sectors. It partners globally with insurance and financial services companies in Asia, Europe, North America and Central and Latin America. Blink was founded in 2016 and became the first Insurtech in the FCA (UK) Sandbox programme and was acquired by CPP Group (AIM CPP) in March 2017. Since then, Blink Parametric made TheINSURTECH100 (2019 & 2020), an annual list of the worlds’ most innovative InsurTech companies and has expanded its services platform to become a world leader in parametric insurance product innovation. It was selected to join Cohort 5 of the prestigious Lloyd’s Lab innovation accelerator programme in 2020, developing a market-ready Business Interruption offering. For more information, visit

About Alberta Blue Cross®

We believe that people, workplaces and communities deserve to be and live well—and we can help. As a benefits provider and wellness leader, we have the opportunity to play an important role in fostering the health and well-being of our customers across their lifetimes. We provide benefits to more than 1.8 million Albertans through group, government and individual plans. Alberta-based, not-for-profit, wellness-driven, customer-committed. For more information, visit

About CPP Group

CPP Group is a technology-driven assistance company that creates embedded and ancillary assistance products and resolution services that reduce disruption to everyday life for millions of people around the world, at the time and place they are needed. These products are provided through partnerships with leading insurance, banking and finance companies as either embedded solutions or as relevant add-ons to enhance their core offering and deliver additional revenue streams. CPP is listed on AIM, operated by the London Stock Exchange. For more information, visit

SOURCE: Blink Innovation via Fuller Marketing

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