IMS partners with Aviva Canada to launch ‘Aviva Journey’

Waterloo, ON (June 20, 2022) – IMS, the leading global vehicle and driving data business, is Aviva Canada’s partner behind the launch of Aviva Journey, a new app-based telematics product for the Canadian auto insurance market.

Aviva Journey, currently distributed via brokers in Ontario, will help safe drivers significantly lower their premiums. The app is downloadable to a smartphone and customers signing up immediately qualify for a 10% saving on their auto insurance.

“Our IMS One App mobile telematics technology enables Aviva Canada to collect data insights as well as deliver meaningful engagement with their policyholders using the Aviva Journey app,” said David Lukens, Senior Vice President for North America Sales for IMS. “The app collects extraordinarily rich data to help Aviva truly understand how customers are driving, and to link safe driving to financial rewards.”

The cost of driving has risen in recent months, but the technology powering Aviva Journey will help drivers lower insurance premiums in return for safe driving.

“Our connected insurance technology enables policyholders to help combat inflation, and with products such as Aviva Journey, policyholders can have the ability to benefit from lower premiums,” continued David Lukens at IMS. “The technology continues to be embraced by more experienced drivers who want a more personalized approach to their auto insurance, including those looking to keep their premiums under control.”

“The spirit of collaboration between Aviva and IMS leading up to the launch was strong. This has resulted in a really sensational and engaging mobile app-based product, which has been well-received by our broker partners and customers.” said Phil Gibson, EVP and Managing Director, Personal Insurance at Aviva Canada. “During the build and test phase, we were able to act on feedback from both our brokers and early adopters, and make improvements to functionality in partnership with IMS, with the collaborative goal of creating an outstanding customer experience. The early feedback has been very positive, and we are all very excited by the prospects for Aviva Journey in building a strong market presence across the Canadian market.”

“App-based telematics has evolved into a truly engaging customer experience, thanks to rapid developments in mobile telematics capabilities since 2020,” continued David Lukens at IMS. “Personalized premiums based on behavioral data is at a tipping point for mass adoption in North America and abroad, and we are proud to be at the forefront of the movement. This latest connected insurance offering, developed for Aviva, is another big and important step forward for telematics-based insurance in North America.”

Canadian drivers based in Ontario can immediately reap the benefits of Aviva Journey today by contacting their broker or visiting the website for more information. Additionally, auto insurers can learn how they can use IMS One App to configure their own telematics app, or leverage the SDK with their existing insurance app, to deliver their own engaging, personalized experiences to their policyholders.

About IMS

IMS (Insurance & Mobility Solutions) is a vehicle and driving data business, delivering enterprise solutions to global insurers, mobility operators and governments. The IMS DriveSync platform provides the capability for customers to improve their approach to pricing, customer engagement, risk management and claims handling by leveraging telematics data from any source – smartphone apps, aftermarket hardware and OEM embedded units. The company, with offices across the UK, Europe and North America, has analyzed over 15 billion driving miles and its algorithms are fed by trillions of data points each day. For more information, visit

About Aviva Canada

Aviva Canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, lifestyle, and business insurance to 2.4 million customers. A subsidiary of UK-based Aviva plc, Aviva Canada has more than 4,000 employees focused on creating a bright and sustainable future for our people, our customers, our communities, and our planet. Launched in 2019, Aviva Canada is investing in safer communities through Aviva Take Back Our Roads, which uses data driven solutions and strategic collaborations to make safer roads a reality for all. In 2021, we announced our plan to become a net zero carbon emissions company by 2040, the most demanding target of any major insurance company in the world. For more information, visit

Source: St. Nick Media Services on behalf of IMS

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