Decoding Digital Trust: An insurance perspective

Armonk, NY (May 18, 2022) – Digital trust is complex and non-linear. Customers want protection but do not want to read the small print. They want to shop carefully but can be easily ripped off. They do not want digital surveillance yet are careless with their social media. They subscribe to official news channels but then read on Twitter it is all a conspiracy.

How do insurers negotiate these challenges in launching digital processes and products? With the help of our digital trust pyramid, we have broken trust down into three component parts – reliability, security and reassurance – to picture how digital trust permeates the insurance value chain from end-to-end.

Digital trust is an enigmatic quality, an intangible asset not easily valued on an insurer’s balance sheet. But to lose it can be devastating.

To find out more, read the full report, by Mitali Chatterjee, Insurance Research Specialist, Swiss Re Institute, and Simon Woodward, Senior Content Developer & Editor, Swiss Re Institute.

About Swiss Re

The Swiss Re Group is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. It anticipates and manages risk – from natural catastrophes to climate change, from ageing populations to cyber crime. The aim of the Swiss Re Group is to enable society to thrive and progress, creating new opportunities and solutions for its clients. Headquartered in Zurich, Switzerland, where it was founded in 1863, the Swiss Re Group operates through a network of around 80 offices globally. For more information, please visit

SOURCE: Swiss Re

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