Definity Taps Google Cloud To Power Insurance Innovation

AI, Data analytics will create opportunities for a more seamless customer experience

Waterloo, ON (Apr. 13, 2022) – Definity Financial Corporation is pleased to announce that its subsidiary Definity Insurance Company has established a new relationship with Google Cloud that will allow the two companies to collaborate and leverage Google’s advanced data, analytics, artificial intelligence (AI), and machine learning (ML) technology with a view to accelerating the development of innovative personalized insurance solutions within a highly secure cloud environment. Combining the extensive insurance expertise of Definity’s family of companies with Google Cloud’s leading technology services will provide the opportunity to create a smoother, more intuitive insurance experience for customers and brokers.

Definity’s family of companies has made significant investments to develop market-leading digital capabilities, including Sonnet, Vyne, and Vyne Commercial. Launched in 2016, Sonnet is Canada’s first coast-to-coast fully online home and auto insurance company, while Vyne and Vyne Commercial provide brokers with a simplified and fully integrated digital offering to better support the needs of personal and commercial customers in real time.

“Definity and Google Cloud’s joint ambition is to create leading, insights-driven, customer-centric experiences,” said Rowan Saunders, President and CEO of Definity. “Our innovative work together will make us one of the earliest Canadian P&C insurance companies to leverage Google Cloud technologies in this way. We believe this will enable us to deliver solutions that further solidify Definity as an industry leader that is making insurance better.”

“Bringing together Definity’s deep insurance expertise with Google Cloud’s advanced data analytics and AI capabilities will create a more customized and seamless experience for Definity’s customers,” said Zac Maufe, Head of Financial Services Solutions, Google Cloud. “We’re thrilled to work with Definity and bring our scale, speed, and security to power the company’s future.”

About Definity

Definity Financial Corporation (TSX: DFY) is the parent company to some of Canada’s most long-standing and innovative multi-channel property & casualty insurance companies and distributors, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. For more information, visit

Forward-Looking Statements

This news release contains “forward-looking information” within the meaning of applicable securities laws in Canada, which reflects Definity’s current expectations regarding future events, including statements relating to features and benefits of the relationship. In addition, any statements that refer to expectations, intentions, projections or other characterizations of future events or circumstances contain forward-looking information. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond Definity’s control. Such risks and uncertainties include Definity’s ability to successfully realize the benefits of the relationship and manage the associated risks. Actual results could differ materially from those projected herein. Definity does not undertake any obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required under applicable securities laws.

SOURCE: Definity Financial Corporation

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