BrokerLink Acquires Tailor Made Insurance and Maple Insurance

BrokerLink expands presence in Northern and Southern Alberta with latest acquisitions

Toronto, ON (Apr. 6, 2022) – BrokerLink’s momentum in the acquisition space continues with the acquisition of Alberta-based Tailor Made Insurance Services Ltd. (“Tailor Made Insurance”) and Maple Insurance Inc. (“Maple Insurance”) effective April 1, 2022. These acquisitions enable BrokerLink to serve more customers in Southern and Northern Alberta.

Building on success

Tailor Made Insurance has offered exceptional service to customers in Northern Alberta since 1993. As an independent insurance broker, Tailor Made Insurance offers personal and business insurance, as well as specializing in farm insurance products.

In 2019, BrokerLink acquired JDR Insurance – Athabasca, a division of Tailor Made Insurance, which was a successful endeavour for both parties.

“When we chose to sell our Athabasca division to BrokerLink in 2019, I had a strong belief that our shared values and commitment to outstanding customer service would allow for a fluid transition for our employees and customers and I was right,” says Greg Knott, President of Tailor Made Insurance. “BrokerLink goes above and beyond to help people, which is why I trust they are a great fit for our Gibbons, St. Albert and Sherwood Park locations too.”

Through its prior acquisition of JDR Insurance – Athabasca, BrokerLink was able to grow in Northern Alberta and serve a new community, fostering lasting relationships with the local customers and employees, which is extremely important to the company.

Creating new relationships

Since 2010, Maple Insurance has been serving the communities of Calgary and Edmonton with a selection of products and services for personal and commercial insurance customers.

“We’ve built wonderful relationships over the years with our customers in Calgary, Edmonton and surrounding communities.” Says Abdul Tarchichi, President of Maple Insurance. “BrokerLink’s reputation in these areas gives me great confidence that our customers will receive the service they’ve depended on, and our employees will be able to grow their careers with the resources of a larger organization.” Tailor Made Insurance and Maple Insurance team members will continue to serve their communities and customers as part of the BrokerLink team.

“We’re excited to welcome our new team members to the BrokerLink family,” says Joe D’Annunzio, President of BrokerLink. “Through the acquisition of Tailor Made and Maple Insurance, we’re able to extend our services to more customers in Calgary, Edmonton and Sherwood Park, and offer our expertise to the communities of St. Albert and Gibbons.”

Investing in Alberta communites

For more than 30 years, BrokerLink has shown its dedication to building on its strong foundation through acquisitions across Canada. In the last year, BrokerLink has welcomed several Alberta-based brokerages to its organization, including Gold Key Insurance Ltd., Lakeside Insurance Ltd., Blue Circle Insurance Ltd., and most recently, Bow Valley Insurance Services (2004) Ltd.

Broker principals can feel confident about the future of their brokerage when considering BrokerLink. The company welcomes the expertise of new brokerage teams and offers the resources required to continue providing high quality service to customers.

About BrokerLink

Since 1991 we’ve had a vision: to build a network of trusted insurance brokers across the country, working directly in the communities we serve. With more than 200 branches and 3,000 employees, we’re proud to say BrokerLink has become one of Canada’s largest property and casualty insurance brokerages.

Brokerlink Inc. is a subsidiary of Intact Financial Corporation (TSX: IFC), a certified Kincentric 2021 Best Employer in Canada, and is considered one of Canada’s top employers for young people. For more information, visit

Source: BrokerLink Inc.

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